PR Manager - FMCG/Retail

Shanghai
Permanent
Full-time

7 days ago
Apply easily

The PR Manager will lead public relations initiatives within the retail industry, focusing on enhancing brand visibility and fostering media relationships. Based in Shanghai, this role requires strategic thinking and expertise in delivering impactful communication campaigns.

Lead product PR strategy and execution in overseas markets, including launch events and award campaigns.
Develop and manage Seeding collaborations with media, influencers, and celebrities.
Organize high-impact public events to elevate brand visibility (e.g., fashion shows, trade expos).
Build and maintain strong media relationships to support brand narratives and crisis communications.

Dynamic, international team driving brand growth.Shape global brand perception through creative storytelling and strategic PR.A successful PR Manager should have:

Bachelor's degree or above in Marketing, Communications, or related fields.
Minimum 8 years of experience in PR, brand communications, or advertising.
Deep understanding of fashion, lifestyle, or luxury industry trends.
Proven track record in organizing large-scale events with strong execution skills.
Excellent communication and crisis management abilities.
Collaborative mindset with a proactive and responsible work ethic.
Willingness to travel frequently for business.
Fluent in English (spoken and written); additional language skills are a plus.

This organisation is a well-established brand in the retail industry, known for its innovative approach and global presence. With a significant footprint in Shanghai, they are committed to delivering high-quality products and services to their customers.

Comprehensive benefits, including health insurance and paid leave.
Opportunities for professional growth within the retail industry.
Collaborative and supportive working environment in Shanghai.
Engagement in impactful projects that contribute to brand success.

If you are passionate about public relations and thrive in a fast-paced environment, apply now to join this exciting opportunity in Shanghai!

Michael Page