Global Associate CMI Director--Consumer

• Global Insight Strategy Development

• Lead the design and execution of multi-country research frameworks covering ≥3 key regions (NA/EMEA/APAC/LATAM)
• Establish standardized global tracking methodologies while allowing local market customization
• Develop comparative analysis models for cross-cultural consumer behavior pattern
• Regional Market Expertise

• Directly manage research projects in minimum 5 international markets annually
• Maintain market-specific knowledge banks covering:Cultural consumption drivers；Competitive landscape dynamics;Regulatory impacts on research methodologies

• Research Operations Management

• Oversee end-to-end project lifecycle (budget $500K+) including:Vendor selection (global/local agencies);Questionnaire localization & translation validation;Data quality control across regions
• Implement hybrid research approaches combining:Quantitative (tracking studies, segmentation);Qualitative (ethnographic, digital diaries);Emerging methods (AI-driven analytics, social listening)

• Stakeholder Leadership

• Present insights to C-suite through tailored deliverables:Regional deep-dashboards; Scenario modeling reports; Strategic recommendation playbooks
• Train local teams on global insight implementation

• 10-15 years international insights experience (mandatory)

• Demonstrated success in ≥2 market expansion projects

• Expert proficiency with Nielsen/Kantar/IPSOS platforms

• Fluent English + business proficiency in second language

• Advanced degree in Market Research/Behavioral Economics

Michael Page