Associate Director, Consumer Activation

Shanghai
Permanent
Full-time

16 days ago

Company DescriptionAt Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.Job DescriptionDigital consumer education and engagement is gettting more and more critical for medical aesthetics brands to build brand aspiration and clinics willingness to promote AA brands.We are looking for a director level consumer marketing expert who has sharp insights in marketing dynamics and consumer trends, strong strategic thinking on business solution & brand positioning, and excellent cross-function collaboration and resource integration skills, strong FMCG marketing background (preferably from top FMCG companies like P&G, Loreal, El, etc.) and marketing expertise in social media content marketing (Redbook or Douyin).He/she will take charge of defining overarching consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting and SkinMedia), ensuring effective & efficient media planning and execution, pushing for innovation on consumer marketing & customer collaboration, and mobilizing internal resources to achieve our business goal.1. Strong strategic thinking - sharp insights in marketing dynamics and consumer trends, and solid consumer activation strategy for AA portfolio brands (Botox, Juvederm and CoolSculpting). 30%2. Excellent execution - ensure effective & efficient media planning and execution to protect AA brand leadership. 20%3. Innovation at speed - stay sensitive to market opportunities and be able to drive meaningful innovation in consumer activation by partnering with internal cross-functions (brand teams, AMI, ADI) and external customers, HCPs & KOLs. 20%4. Influence - have ability to work under pressure and influence management & peers to achieve our business goal . 10%5. Mature management skill - experience in managing larger team (at least 10 HCs), ability to set up clear business goal, effectively allocate tasks, and inspire team with confidence & leadership. 20%Qualifications

Bachelor's degree required
Minimum 10-15 years in marketing experience (brand marketing, digital marketing, advertising and etc.),
Experienced team leader to drive results.
Experienced in planning and developing consumer activities
Experienced in traditional business module transformation to digital marketing
Process and project management skills
Good negotiation and communication skills, team spirit, and a can-do attitude;
Fluent in Chinese and English, both verbal and written

Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visitUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

AbbVie

Apply Now