Product Marketing Senior Manager/Manager
- Shanghai
- RMB¥600,000-700,000 per year
- Permanent
- Full-time
- Lead end-to-end portfolio optimization including innovation roadmaps, product revamps, and strategic sunsetting
- Develop localized value propositions and differentiated messaging frameworks to drive brand resonance
- Oversee NPD lifecycle from concept ideation (positioning, claims, naming) to pricing architecture
- Manage regulatory compliance for product registration and China-specific labeling requirements
- Design demand forecasting models and launch order management systems
- Localize global marketing assets with market-specific adaptations
- Execute omni-channel go-to-market playbooks
- Establish cross-channel pricing governance frameworks
- Collaborate with Trade Marketing to design integrated promotional ecosystems
- Develop annual marketing calendars with cross-functional budget allocation
- Lead product launch campaigns (localized storytelling, TA segmentation, pricing strategy) through EC/CRM/brand alignment
- Design data-driven sampling programs with TM/CRM teams
- Create KOL-specific livestream scripts with compelling product narratives
- Drive mega-campaign strategies (618/Double 11) including platform IP collaboration
- Implement budget allocation models with ROI tracking mechanisms
- Monitor KPIs: Sales velocity, campaign efficiency, category share growth
- Continuously optimize strategies through performance analytics
- Develop AI-powered demand forecasting systems
- Implement dynamic inventory optimization protocols
- 8+ years product management experience, Cosmetics or FMCG industries are preferred.
- Strong analytical and problem-solving skills, with the ability to think creatively and strategically, if handle the mass brands or tough situation will be the plus
- Ability to adapt to changing market conditions and work in a fast-paced environment.
- Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines.
- Strong interpersonal skill with effective team player.
- Good oral & written English skill.