
Senior Product & Marketing Manager
- Shanghai
- Permanent
- Full-time
- Product Strategy & Lifecycle Management
- Define product roadmaps for both locally produced
- Conduct market research, competitive analysis, and customer needs assessments to prioritize high-impact opportunities.
- Manage product lifecycle stages from ideation to phase-out, ensuring compliance with regional regulations.
- Lead NPD projects for domestic markets.
- Commercialization & Pricing
- Develop go-to-market strategies, including pricing models, sales enablement tools, and customer training programs.
- Analyze production costs, market demand, and competitive landscapes to maximize profitability for localized and imported products.
- Ad-hoc tasks assigned by line manager
- At least 10 years experience in animal nutrition ingredients product marketing experience or related work, experience on product development and product commercialization processes, project leadership and critical thinking will be a plus
- Master degree or above, major in fermentation/chemistry
- Excellent English written and presentation skills, good communication capability internally and externally.
- Good team player with good communication skill
- Financial and business acumen with proven track record of results.
- Sense of market & customer focus, willing to frequent travels.