Industrial Channel Specialist
- Shanghai
- Permanent
- Full-time
- Map strategic client profiles (e.g., large-scale brand manufacturers, packaging goods innovators) and align solutions to their operational and R&D needs.
- Develop co-branded marketing campaigns, communication calendar and annual promotional plans to drive adoption of specialized ingredients (e.g., preservative-free solutions, tailored packaging or pack-size).
- Collaborate with baking center to create client-specific product formulations and pricing strategies that enhance long-term partnerships.
- Routine customer visit and design full year customer marketing plan aligned with sales and BC.
- Other tasks assigned by line managers.
- Bachelor’s degree in Marketing, Business, or Food Science; MBA preferred.
- 10+ years of experience in B2B channel marketing, preferably in FMCG, food ingredients, or related industries.
- Proven expertise in customer segmentation, trade marketing, omni channel events execution.
- Strong understanding of bakery industry dynamics, including Western/Chinese bakery trends, OEM operations, and foodservice demands.
- Proficiency or familiar in the operation of the sales and technical support teams
- Exceptional leadership, negotiation, and stakeholder management skills.
- Fluency in English and Mandarin required.
- TRUST,
- ENTREPRENEURSHIP,
- PASSION,
- HUMILITY, AND
- RESPECT with work colleagues and business partners.