
Senior Licensing Manager (Softlines and Hardlines)
- Shanghai
- Permanent
- Full-time
- Manage WildBrain brands, 3rd party brands licensing business in Greater China region with annual business targets in line with the brand strategy and overall company goals
- Identify and secure new licensing opportunities in accordance with agreed licensor strategies
- Fill category/product gaps and achieve specific revenue goals and annual growth for the territory
- Be the primary commercial contact for licensees and manage the day-to-day licensing business; may include financials, contracts (new deals, amendments, and renewals), account management and relationship building, product strategy, category and market analysis, trend forecasting and data for retail placement
- Oversee (NEW/RENEWAL) contract negotiations ensuring terms meet the company requirements and overall business objectives; up to the point of contract realization
- Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders.
- Drive and be part of an entrepreneurial and innovative spirit within the territory office; partner effectively with product development, finance, legal, and other teams
- Manage complex accounts with multiple opportunities across different functions with forecast and budgetary accuracy, serving as the primary customer contact
- Resolve any challenges faced by clients and deal with issues quickly and efficiently
- Work with creative team dedicated for Strategic customers
- Ensure timely deliverables from licensees including royalty reports, royalty payments and other reports as requested by licensors/CPLG
- 在指定品类中开发新被授权商,达成既定的营收目标并推动本地业务的年度增长。
- 负责日常业务管理,包括品类管理的所有财务相关事项(预算、发票及版税回收)、合同管理(新签、修改及续约)、客户管理与关系维护、产品策略、品类与市场分析、趋势预测以及零售上架数据支持。
- 负责新合同的谈判工作,确保条款符合公司要求与整体业务目标。
- 支持品牌管理团队开展跨品类的零售联合促销活动,确保被授权产品在零售端的强势分销。
- 负责多个品牌的授权业务,建立并维护与被授权商、品牌方及其他利益相关者之间的信任合作关系。
- 推动并参与办公室内创业精神及创新文化的建设,与产品开发、财务、法务、品牌及零售团队紧密合作。
- 通过细分类别、品牌系列及市场渠道,持续识别并把握市场机会,填补市场空白,并开发与 CPLG 尚未合作的新被授权商。
- 汇报商业开发工作的进展与成果,并监督合同的落实执行情况。
- 与内容发行及市场营销团队密切合作,最大化 WildBrain CPLG 品牌的市场曝光度。
- Significant demonstrable experience in sales and/or brand management
- Direct licensing experience at in IP industry and in a licensing agency essential (open to softlines or hardlines categories).
- Experience with pitching properties, securing, and negotiating deal points and managing licensees; preferably in the character or entertainment industry
- Outstanding interpersonal and networking skills.
- A keen eye for detail, hands-on approach with a strategic vision.
- An innovative and creative manager/salesperson.
- Entrepreneurial spirit who can communicate at all levels.
- University education (is preferred).
- Good verbal and written skills in English preferred.
- Flexible team player with the ability to work collaboratively across the company
- Must be proficient in Microsoft Office programs (Outlook, Excel, PowerPoint etc.)
- Some travel may be required
- Basic knowledge of Oasis(CRM) is a plus