Manager Brand Communications, FCC

• Use market, industry, regional, consumer data and insights to identify best opportunities.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Work closely with BU, CCS and the other internal key stakeholders to develop the product communication calendar.
• Develop activation and create the assets base on the calendar across retail, ecom, digital, social and activation to ensure maximum impact and efficiency with the collaboration with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution.
• Capable to leverage and facilitate x-cat planning & execution to make the best use of brand marketing resources.
• Plan and manage the marketing budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.

• Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus.
• Demonstrate strong story telling capabilities and creative production experience will be preferred.
• 6-8 years proven experience in brand comm or product marketing function. 1-3 years in a managerial position will be a plus.
• Passion and knowledge on sports.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.

Adidas