Manager Brand Communications, FCC
- Shanghai
- Permanent
- Full-time
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Brand Communications, FCCManager Brand Communication FCC, GCAArea: GCADepartment: MarketingDirector Reporting Line: Director Brand communications, FB/TRN/FCC/F1, adidasLocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -This position plays a key role in accelerating growth of adidas FCC.She/he will be driving the overall sports performance equity with a strategic focus on Consumer insights, Ideas Development, Creative & Assets production and social / offline activation Development & Execution which delivers impact to the market.She/he will drive brand governance with Director to accelerate adidas sports performance business lift for the future city.In this context, she/he be working with internal key stakeholder & external agencies, partners to deliver brand/business objective on consistent basis.KEY RESPONSIBILITIES:
- Use market, industry, regional, consumer data and insights to identify best opportunities.
- Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
- Work closely with BU, CCS and the other internal key stakeholders to develop the product communication calendar.
- Develop activation and create the assets base on the calendar across retail, ecom, digital, social and activation to ensure maximum impact and efficiency with the collaboration with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution.
- Capable to leverage and facilitate x-cat planning & execution to make the best use of brand marketing resources.
- Plan and manage the marketing budgets under Finance rolling forecast guideline
- Proactively manage with agencies and vendors with corporate compliance guideline.
- Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus.
- Demonstrate strong story telling capabilities and creative production experience will be preferred.
- 6-8 years proven experience in brand comm or product marketing function. 1-3 years in a managerial position will be a plus.
- Passion and knowledge on sports.
- Result/KPI oriented and proactive.
- Able to handle stress from timeline and working scope.
- Attention to details and sensitive to finance data.
- Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
- Good presenter and be able to present in high stake meeting with bilingual approach.
- Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
- Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.