(Senior) Manager, Retail, East China
- Shanghai
- Permanent
- Full-time
- Leads the development of offline retail channel strategies and priority through an in-depth understanding of the key account needs, and drive execution of franchise/category strategies in retail environments
- Achieve business goals & objectives, with maximizing the long-term health of the key retailers and maintaining differentiation and uniqueness
- Develop retailer roadmaps with category team, and align licensee product line/exclusivity
- Formulate retailer growth plan and incremental programs
- Lead channel/retailer financial goals setting, resources allocation and drive execution
- Fully accountable for assigned retailer financial goals and delivery of the account strategy
- Responsible for retail investment budgeting, decision-making, tracking and reconciliation in partnership w/ Marketing & Category team and Finance
- Develops best-in-class relationships with retailer (buyers, planners, and other functions across multiple departments) and key licensees in order to partner to drive Disney business and achieve financial growth targets across the portfolio
- Where appropriate, create joint business plans with retailers to track success
- Identify category and brand gaps at assigned retailers and partner with Category and Marketing team to assess opportunity and establish business plan
- Create scalable and innovative marketing programs and trade calendar, based on category AOP and marketing plan combined with account strategies and retail moments
- Partner with Creative for (or request bespoke) assets in order to secure promotional activity, retailer assets (digital & physical), and licensee participation/placement
- Secure & execute programs to achieve AOP and deliver on account plans/strategies
- Pitch retailers with tentpole, evergreen and own-able program as well as multi-year strategic plan presentations to improve our sell in position
- Maximize sale thru to allow for incremental and sustained sell in
- Drive process / timing & action across internal teams & with licensees against programs
- Work with retailer, licensee, category and creative teams, to secure brand excellence in retailer space both in store and on digital
- Program and initiative recaps and learning/finding sharing
- Lead weekly retail team meetings and information sharing/dissemination
- Performs weekly analysis of retailer business, assess opportunities and risks, and pivots to provide recommendations/gap analysis to drive future opportunities
- Support and motivate both the individual’s development alongside driving overall channel team effectiveness and progressive ways of working
- Maintains up to date knowledge of retail industry trends, competitors, business opportunities and threats. Makes actionable recommendations to Sr. management
- Effectively communicate retailer/channel needs, program execution learnings to inform internal strategic decision-making regarding product, trends, creative
- Cultivate and leverage productive relationships and collaboration across departments internally and externally to drive commercial opportunities