MAIN RESPONSIBILITIES1. Brand Strategy & Integrated Marketing Management- Develop and execute annual brand strategies, experiential marketing, and mega-platform (e.g., sports) plans for both Guiness and Sapporo brands, ensuring consistent brand equity growth and achievement of commercial objectives.- Lead integrated marketing planning, including budget allocation, resource optimization, and sales target breakdown to ensure effective budget utilization and sales delivery. Responsible for brand experiential and mega platform annual activation2. Brand Experiential & Mega-Project Execution- Translate consumer/shopper insights into actionable brand experiences and large-scale platform activations to strengthen brand connections.- Identify market and channel opportunities to drive brand building and commercial growth, ensuring marketing activities contribute to sales conversion.- Collaborate with internal cross-functional teams (Insights, Media, Innovation, Data, Trade Marketing, Sales Team, etc.) and external partners to ensure end-to-end high-quality project delivery.3. Budget Control & Sales Performance Management- Oversee annual marketing budgeting, allocation, and tracking for both brands to maximize ROI.- Monitor the impact of marketing campaigns on sales performance, conduct regular reviews, and optimize strategies to support business growth.4. Creative & Content ExcellenceContinuously raise creative standards and content quality, driving innovation in visual storytelling and user experience across brand communications.JOB CONTACTSInternal contacts:- Hierarchical reports- Marketing, trade marketing, Innovation, procurement, digital, insights & media team- Other departments according to functional needs including regional sales team, finance, legal, internal creative team, etc.External contacts:- Partnership Brand Partners- Creative agencies- PR, Digital & Media agenciesPROFESSIONAL EXPERIENCEAt least 10 years of marketing experience (brand building/marketing communication preferred), ideally from big brands in multinational FMCG companiesABILITIES & COMPETENCIES- Ownership, self-driven, resilient, curious, enthusiastic- Strategic thinking with end-to-end mentality- Proven track record in E2E management: brand marketing, budget management, and sales target achievement.- Experienced in both campaign strategy and content development (print, video, social content, etc.)- Strong cross-function working skills: need to be a strong link between internal & external for campaign planning & execution- Strong data analytical mentality and able to interpret insights behind marketing data- An eye for premium lifestyles & trendy designOpen-minded and pro-activity results and oriented to excellence in executionEqual Opportunity EmployerBudweiser APAC is an equal opportunity employer that is committed to workplace diversity and non-discrimination. We take affirmative action to ensure equal opportunity for all applicants without regard to age, gender, sexual orientation, ethnicity, family, and marital status, religion and belief, veteran status, disability,and any other characteristics protected by applicable laws.
