Director, Brand Management, Stills, Hong Kong & Taiwan

China Taipei City
Permanent
Full-time

27 days ago

Job Description Summary:Role SummaryAs Director, Brand Management – Stills, Hong Kong & Taiwan, you will lead the growth agenda for the Stills portfolio across Hong Kong and Taiwan. You will translate category and portfolio strategies into clear business priorities, consumer-centric brand plans, and commercially viable activation programs across diverse market dynamics. Operating across two distinct but connected markets, this role balances brand building with disciplined commercial execution to unlock sustainable and profitable growth while strengthening portfolio clarity and long-term value creation.Please note: This role is not a fully remote position. The selected candidate will need to be based in Taipei and follow our hybrid work setupWhat You’ll Do for Us

Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan, setting clear ambition, financial targets, and performance priorities aligned with market opportunities.
Translate consumer insights, shopper behavior, and market diagnostics into focused portfolio strategies, innovation pipelines, and integrated marketing plans that strengthen brand equity and accelerate business results.
Drive innovation agenda and pipeline management in partnership with regional and global communities, ensuring local relevance, commercialization readiness, and strong in-market execution across both markets.
Partner closely with bottling, commercial, and cross-functional teams to align brand strategies with customer plans and marketplace realities, ensuring execution excellence and consistent performance tracking.
Leverage analytics and digital tools to accelerate learning cycles, optimize investment decisions, and continuously refine portfolio priorities.
Contribute market insights to regional and global networks, ensuring Hong Kong and Taiwan dynamics are reflected in broader strategy discussions while adopting scalable best practices where relevant.
Build and develop team capability across markets, fostering strong ownership, collaboration, and continuous improvement.
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & QualificationsEducation:

Degree qualified. Preferable Business with Marketing Major

Related Work Experience:

General marketing and sales experience working on big and/or global brands and/or emerging local brands
Proven track record of leading complex projects with multiple stakeholders. Including innovation projects management
Proven experience in leading business with holistic consumer marketing experience to include market/business diagnostics, consumer in-depth insight identification, where-to-play strategy, innovation (business model, NPD), and campaign design/development, communication/creative development
Preferable multi-country management experience

Functional Skills:

Consumer empathy, strategic visioning
Positivity, Resilience, Influencing others/ strong interpersonal skills,
Ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious
Fluent verbal and written English & Mandarin

What We Can Do for You

Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team ManagementLocation(s): TaiwanCity/Cities: Xinyi DistrictTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: April 19, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola

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