Assoc Director, Brand Rybelsus

Beijing
Permanent
Full-time

7 days ago

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Accept CloseSearch by KeywordSearch by LocationLoading...CategorySelect how often (in days) to receive an alert:×Select how often (in days) to receive an alert:Assoc Director, Brand RybelsusCategory: Commercial MarketingLocation:Beijing, Beijing, CNAbout position1) Lead Rybelsus® world-class launch in China

Driving and lead cross functional launch team to achieve launch milestones from -15 to +12m with launch readiness preparation
Ensure a smooth and constructive cooperation and communication with HQ launch office and IO during launch period
Develop precise Rybelsus launch strategy and go to market plans ensuring that business objectives are met or exceeded
Execution of pre and post launch marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs
Independently manage launch budget of responsible marketing projects with high effectiveness

2) Independently develop Rybelsus brand strategy to achieve business objectives in short and medium term:

Drive the development of short-term and medium-term brand plans
Develop impressive brand story and strategy for Rybelsus to support fast uptake in China market, with clear strategy-to-action communication and alignment
Contribute to the overall GLP-1 portfolio strategy development with insightful inputs
Manage brand promotion budget to ensure effectively meet business objectives and company polices
Approver & owner & reviewer of promotional materials

3) Manage brand team and collaborate with different stakeholders effectively

Motive and develop direct reports to meet business goals/objectives and support further development
Follows up on the performance of direct reports, plan and implement corrective actions if necessary
Ensure a good communication and cooperation with cross-functional stakeholders, such as field force, medical, MAPA and commercial team etc.,
Actively and openly contribute to the intra and inter-team collaboration and take leadership in core functional projects if necessary
Maintain good relationship with national opinion leaders and key customers to ensure a deep market understanding

About Requriments

Relevant graduate level degree, e.g., Medical, Pharmacy, Science or Business Administration

More than 10 years pharmaceutical industry experience
Business analysis and project management experience

Demonstrate a solid understanding of market, product knowledge and key customers
Demonstrate ability in exploits experiences in driving marketing plan and strategies
Demonstrate ability to drive the implementation of marketing projects in new and innovative ways
Good communication skill and able to lead cross function projects
Proactive and self-motivated
Strong analytical skills; strategic thinking
Innovative; open-minded
Fast response to change

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk, we're not chasing quick fixes - we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger - a legacy of impact that reaches far beyond today.

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