Brand Manager

Shanghai
Permanent
Full-time

1 month ago

Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on , , andJob DescriptionMarketing Planning

Participate in new product launch readiness, including preparing realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

Product Management

Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales team's professionalism in personal and group selling of focused products

Professional Relationship

Identify the opinion leaders in the therapeutic area
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs

Cost Control & Monitoring

Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions

QualificationsEducation: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plusIndustry experiences: Minimum 5 years working experience in Pharmaceutical industryPosition experiences:

Minimum 3 years working experience on product management or marketing
Minimum 1 year sales management background is preferred
Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc. is a plus

Language Skills: Fulent in English both oral and writtenComputer Skills: Working knowledge, especially good at Excel and PowerPointMobility: Willing to travel frequentlyOther Special requirement:

Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
Experience in new product or new indication launch is a plus

Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visitUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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