Manager, Content Creative & Brand Image

Shanghai
Permanent
Full-time

4 days ago

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!Life @ToryBurch is Special Because:When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
We have the best team in the world and believe in paying competitively and rewarding for high performance.
Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:A Day in the Life:Supporting the growth of the brand’s business and the content need for international markets, the Manager for Content Creative and Brand Image will be working in conjunction with the global, international and local Marketing & eCommerce and Creative teams to develop and manage the international content strategy and production.KEY RESPONSIBILITIESInternational Content Development and Management

Plan and develop annual local content strategy and cadence for international markets (including Greater China, Rest of Asia, Japan, EU & Middel East).
Align the objectives and creative concepts of each project(s) cross functionally to ensure best-in-class on-brand content creation
Work closely with the headquarters and relevant regional teams to manage project timeline and deliverables
Follow up and follow through on local content creation process, e.g. product message maps, shot list development, agency briefing, on site shooting management and post production
Be the gatekeeper of the product message map for the international markets. Constantly looking for efficiency in content creation
Budget management
Track the effectiveness of the assets created with a mindset of optimization

Enhance Local Relevancy and Control Brand Image

Drive and produce content for local markets to tell the brand stories/ messages in the unique and local resonated approach
In partnership with headquarters, manage and propose the styling, hair and make up which work for local markets.
Conduct trends and market study to reflect content trends
Provide feedback and input on market needs, especially on social platforms (e.g. Instagram, Red Note, DouYin, etc.) to HQ
Manage the global campaign local adaption (if necessary)

Build Local Creative Hub

Identify, propose and manage external partners for each campaign(s) which included but not limited to creative agency, photographer, videographer, set designer, media, etc.
Work with HQ to build and enhance the local content capability, build a local creative talent pool, which covers producers, illustrators, designers, copywriters, studios, etc. for long-term collaboration.

PROFILE

Minimum 5+ years working experience, preferably in Creative, Fashion or Beauty sector
Proven work record in local content creation in a must
Video editing, photoshop and design skill would be a plus
University degree in Marketing, Creative, Media, Art or related disciplines
Previous exposure in media or social platforms is a plus
Creative candidate who can think outside of the box
Strong interpersonal skills - Candidate should be able to drive big picture goals; work with people with different backgrounds. Adaptability and flexibility are key personality traits
Must be able to efficiently communicate the brands’ vision to external vendors
Professional fluency for spoken and written English is a must

To Land This Role:Why You'll Want to Join Our Team:How We Work Together

Adaptable – We change before we have to
Entrepreneurial – We own it
Collaborative – There’s no “I” in Tory
Client & Brand Focused – We put ourselves in Tory’s shoes
Live the Values – We show up for each other
Functional Expertise – We’re constantly learning and growing

#TeamTory ValuesWe show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Tory Burch

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