Oncology - (Sr.)Regional Marketing Manager - Shanghai

Sanofi

  • Shanghai
  • Permanent
  • Full-time
  • 2 months ago
1. Execute / implement national & regional marketing plans (weighting%: 45%)
  • 1) Efficacy \Quantity\Quality\Accurate coverage of depth customers
  • 2)Effective and accurate resources allocation through close collaboration and communication with CMKT
  • 3) Train regional sales force
  • 4) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate
  • 5) Product specific regional sales and A&P budget
  • 6) Organize regioanl activities (CME programs, symposia , etc.)
  • 7) Attend regional sales weekly meetings
2. KOLs management (weighting%: 35%)
  • 1) KOLs personalized platform build up
  • 2)Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies
  • 3)KOLs list maintenance and organize routine X-functional team review
  • 4)KOLs coverage as speaker usage
  • 5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi
3. Participate in national marketing plan development (weighting%: 5%)
  • 1) Participate in annual long range strategic planning ( 3-year plan)
  • 2) Participate in annual marketing tactical budget plan ( 1-year plan)
4. Develop area marketing plans (weighting%: 5%)
  • 1) Propose regional tactical cycleplans ( 4 times per year)
  • 2) Report local market info to central ( on a monthly basis)
5. Regional brand management (weighting%: 7%)
  • 1) Organize Brand Champion
  • 2) Paticipate brand team, Implement\tracking activities implementation; provide the required data and insight for brand plan
6. Regional market intelligence (weighting%: 3%)JOB-HOLDER ENTRY REQUIREMENTS:Education:College Degree or AboveExperience & knowledge:
  • At least 3 years with pharmaceutical industry
  • At least 1 years sales force management experience
  • Industry/product knowledge
Core competencies:
  • Good marketing planning skills
  • Good project management skills
  • Good KOLs management skills
  • Good selling skills
  • Good interpersonal skills
Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our and check out our Diversity Equity and Inclusion actions at !

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