Senior Manager/ Manager, Regional Segment Marketing

Shanghai
Permanent
Full-time

8 days ago

What if the work you did every day could impact the lives of people you know? Or all of humanity?At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.Position Summary:The Senior Regional Segment Marketing Manager will be responsible for developing market opportunities in assigned area. The main tasks include assessment of the market dynamics, understanding customer requirements, and establishing relationships with stakeholders (KOLs, research institutions, government bodies, and internal Illumina resources) in order to establish and implement a go-to-market strategy for the region. Also, the role involves working with the cross-function teams to establish compelling messaging and positioning for Illumina products, create awareness, generate demand, and enable the sale team through guidance, tools and training.Position Responsibilities:

Primary region point of contact for utilization of Illumina technologies in Multi-omics solution, facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders
Solicit and consolidate inputs from customers and field staff within the region to provide in-depth market analysis and insight to Illumina regarding customer and market issues
Provide information and guidance to the revenue planning, marketing planning, etc.
Lead the planning and execution of value proposition, solution combination, segment campaign and product launches within the region
Lead the planning and execution of other marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-ins, both directly and through sales channels
Execute or coordinate local events such as major conferences and tradeshows, seminars, user meetings and product launch events
Work together with sales team to achieve sales target
Assist field sales in providing guidance for positioning and identifying target customers
Deliver effective training and sales enablement tools to help our TAMs/SCP be more efficient and effective
Ensure technical competence of segment managers and marketing deliverable is maintained at a high standard
Define and manage segment budgets and priorities for all the above activities

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.Position Requirements:

Experience and understanding of genetics technologies and how they can utilize in the genetic disease or multiomics related application
7+ years of experience in marketing, sales and/or technology in life sciences, or related industries required
The ability to evaluate new market opportunities
Excellent communication (verbal and written) skills
Strong presentation skills
Strong negotiation skills and ability to persuade
Fluent in English and Chinese (verbal and written)

All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.Preferred Experience/Education/Skills:

University/College Degree or equivalent in a scientific discipline
Master or PhD degree is an advantage

岗位概述：资深细分市场经理负责在指定地区拓展市场机会。主要任务包括评估市场动态，理解客户要求，与利益相关者（关键意见领袖、研究机构、政府机关以及因美纳内部资源）建立关系，从而为本区域制定实施上市策略。此外，这个职位还将与本区域营销团队配合工作，为因美纳产品和服务构建令人信服的信息传达及定位，建立认知，激发需求，并通过指导、工具和培训撬动销售团队。岗位职责：

作为本区域因美纳多组学解决方案的主要协调人，促进对内对外的交流沟通，确保与内部利益相关者协调一致。
征求并统合本区域客户和现场员工的意见建议，为因美纳提供关于客户和市场问题的深度市场分析和洞察。
为收入规划、营销规划等提供信息和指导。
负责主导本区域内的多组学价值定位、方案整合、产品促销及投放的规划和执行。
负责其他市场营销传播和促销活动的规划和执行，包括直接面向客户和通过销售渠道的线上线下广告、出版物、网络研讨会及附带活动、产品组合销售、交叉宣传以及以旧换新。
主办或配合开展本地活动，比如大型会议和展会、研讨会、用户会议以及产品发布会。
与销售团队配合工作，实现销售目标。
提供市场定位和确定目标客户等方面的指导，为现场销售人员给予协助。
提供有效的培训和销售激励工具，帮助我们的区域客户经理(TAM)/销售渠道合作伙伴(SCP)提高效率和效果。
确保品类经理技术能力胜任，并以高标准维护营销资料。
为以上所有工作制定并管理品类预算和优先级。

以上所列的任务和职责是本岗位的基本职能；工作开展中可能需要合理完成额外的任务和职责。岗位要求：

在遗传学技术以及如何在多组学应用方面具有经验并充分理解；
要求具有7年以上生命科学或相关行业的营销、销售和/或技术经验；
能够对新的市场机会进行评估；
优异的口语和书面交流技能；
优秀的宣讲技巧；
优秀的谈判技巧和说服能力；
流利使用英文和中文（口语及书面）。

所列要求为本工作岗位的基本职能，在不同的业务情况下可能会做出合理增加任务和职责的调整。期望的工作经验/教育背景/技能：

科学专业的本科学历，或同等学历。
硕士或博士学历优先考虑。

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.

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