Experienced Category Trade Marketing Manager

Haleon

  • Shanghai
  • Permanent
  • Full-time
  • 23 hours ago
Responsibilities:Based on pharma shopper behaviour and RH&Skin category insight, identify business opportunities and design Contac/FLX/BTB offline channel strategy (especially by Geo, by sub-Channel, by KA) to deliver sales, share and profit.Design, develop and deploy offline Contac/FLX/BTB 4P strategy (price, portfolio, place, promotion), create and launch shopper program, merchandising guidelines to drive distribution, in-store visibility, offtake and channel execution.Track and feedback on the execution of category plans, bridge BU and the sales team, enhance cross-departmental collaboration efficiency.Monitor market dynamics, analyze and evaluate competitor activities, take quick actions towards market and channel changes.Responsible for category E2E business cycle such as annually target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:University or above degree, major in Marketing, Business Administration relatedShopper marketing experience including deploying successful toolkitsExperience creating and executing shopper activations and working with external creative agenciesProject Management experiencePreferred Qualifications:任职条件Qualifications: (该职位任职者所需具备的成功要素/ Key success factors the job holder should have)- 3-7年以上医药保健品或快速消费品渠道行销部门工作经验more than 3years hands-on Channel Marketing experience in Healthcare or FMCG industry- 具有一定的品牌渠道行销或品类管理经验为佳Some category Channel Marketing or category management experience is preferred- 具有一定的销售团队管理经验为佳Some sales management experience is preferredCare to join us. Find out what life at Haleon is really likeAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important note to candidates:The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Haleon

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