Marketing Executive

Shanghai
Permanent
Full-time

17 days ago
Apply easily

Company DescriptionFastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.Job DescriptionAs a Marketing Executive supporting China, you will be supporting the Regional Marketing Manager in growing Fastmarket’s marketing reach across China. This role isn’t for those focused solely on traditional marketing channels. We’re looking for a performance and detail-oriented marketer who is driven, willing to take risks, and isn’t afraid to think outside of the box to grow the business in China. You need to be confident in digital marketing and paid media, fluent in marketing analytics, and driven by execution and data-informed decision-making. Some level of travelling is required for this role to support events across APAC. This role is ideal for someone equally comfortable crafting a content calendar as they are rolling up their sleeves at an on-ground event.What to expect:

Full marketing scope and autonomy: Opportunity to create rich, creative, and multi-faceted marketing campaigns that you can be proud of, spanning digital, events, sales enablement, and content creation with the flexibility to push boundaries.
The opportunity to work with industry-leading organisations across the Asia-Pacific region.
Real results: See demonstrable impact of your work and deliver measurable results.
Work alongside a dedicated commercial marketing team focused on growing the Fastmarkets brand.
Career growth and opportunities to work on stretch assignments that will shape you to become a well-rounded marketer.

Responsibilities:

Develop innovative regional marketing engagement plans in line with global, regional, and commodity goals and opportunities.
Execute tactical marketing programs (campaigns, events, content creation, enablement, digital activation) in partnership with channel management, product marketing, field marketing, sales, and channel partner marketing counterparts.
Collaborate with the Regional Marketing Manager and management team to strengthen and maintain Fastmarkets’ brand identity across all channels.
Design ABM campaigns tailored to top strategic accounts across the business.
Grow vendors and partnerships across China.
Assist in allocating marketing budgets, adhering to established channel marketing processes, and reporting on agreed KPIs.
Establish an ongoing cadence of partner communication and outreach, building strong connections and trust.
Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores).
Use CRM and marketing automation platforms (e.g., Salesforce, Marketo) for campaign performance and lead tracking.
Work closely with internal commercial marketing, sales, content, and product teams.

Qualifications

3-5 years of B2B marketing experience, ideally in enterprise or SaaS companies.
Proven experience in executing integrated marketing programs in China.
An understanding of Account-Based Marketing (1:1, 1:few, 1:many models).
Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing.
Expertise in organising physical and virtual events, managing budgets, and working with vendors.
Excellent storytelling and content localisation skills.
Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimisation.
Experience working cross-functionally with sales, product, and global marketing teams.
Familiarity with CRM and MAP platforms like Salesforce and Marketo.

Preferred Qualifications:

A Bachelor's degree in Marketing, Business, Communications, or a related field.
Knowledge of China’s enterprise commodities landscape and buyer behaviour.
Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

Additional InformationOur ValuesFastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance

ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done

GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency

INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.

CUSTOMER CENTRIC. We are customer-centric in all that we do

COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.

Fastmarkets