Associate Product Marketing Manager

Google

  • Shanghai
  • Permanent
  • Full-time
  • 2 days ago
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • Less than 3 years of full time work experience.
Preferred qualifications:
  • Knowledge about Google's products and the technology industry.
  • Ability to think across disciplines, industries, cultures and scenarios.
  • Excellent program management and communication skills.
  • Excellent problem-solving, with capacity for developing and understanding strategy.
  • Interest in marketing, brand management, strategy consulting, agency, technology, or related fields.
About the jobAs an Associate Product Marketing Manager (APMM), you will be part of the Google APMM Program, Google’s global, 2-year program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.This APMM role is in the Greater China Marketing organization.You will be assigned marketing projects within the Greater China Marketing organization supporting their business goals and you will make direct contributions under the scope of a project, with general guidance. For example, you may help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among agreement segment. You may drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, or manage campaigns and programming.Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and opportunities for networking across Marketing and within Google.This role is not eligible for immigration sponsorship.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
  • Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and key performance indicator (KPIs).
  • Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement of such programs.
  • Support team in evaluating product and feature improvements to meet user needs, product readiness for launch, and communicate the new developments to users.
  • Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business to engage Google's customers and agency partners.
  • Assist in executing marketing related tasks within the scope of a product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a disability or special need that requires accommodation, please let us know by completing our .

Google