Senior Marketing Communication Executive

RELX

  • Shanghai
  • Permanent
  • Full-time
  • 1 day ago
About our TeamRX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.About the Rolerepresent the products, services, brands and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). May involve use of sponsorship, events and sales promotions. Developing professional role with working knowledge in own discipline. Solves a range of routine problems. Demonstrates some proficiency with concepts and processes. Analyses possible solutions using standard procedures. Receives a moderate level of guidance and direction from more senior level roles.Overall Responsibility/工作概述:专注于B2B市场营销，高级市场主任将负责项目的市场营销工作，包含：媒体关系、市场材料制作、数字营销推广（Website、EDM & WeChat）等渠道。通过有效的营销推广手段及卓越的客户洞察能力，确保营销结果达到或超过目标，完成观众目标。Scope of Responsibilities/工作职责：1.负责制定展会相关活动的市场推广计划并执行：包括Website、EDM、新闻稿、印刷品、微信及等各渠道，确保观众指标及满意度达成，提升参展商和观众的数量和满意度；2.负责市场推广材料及销售工具的制作：把控内容、设计与质量，并通过对客户需求的洞察，创造更有效的内容；3.媒体及合作伙伴：与潜在媒体及合作伙伴建立深入合作关系，与行业媒体和协会保持联系，收集行业信息，并撰写新闻稿，确保项目一定的媒体曝光率;4.社群管理：建立和维护观众社群数据库，通过线上和线下活动扩大数据库并保持社群活跃;5.数字营销：与数字营销部门合作，制定和执行SEM和社交媒体推广计划，包括广告投放和内容准备;6.海外市场推广：负责海外市场的营销，扩充海外数据库，与海外媒体和协会建立合作关系;7.竞争分析：收集竞争展会信息，提供评估报告;8.与销售部门、供应商等有效协调，保证项目在预计的期限内得以高质量完成；9.现场管理与支持：嘉宾采访及评语收集；活动执行与支持，场控等相关工作，确保项目按时按质完成。Skills & Experience1.有1-2年会展或相关行业B2B市场推广经验，有工业/机械类展会、汽车自动化、机械行业经验者优先考虑；2.有较好的文字功底，能完成简单的新闻稿件撰写；3.真诚、良好的沟通能力，协调能力，及团队合作精神；4.自我驱动及责任感；5.可适应快节奏的工作环境，并能承受一定的工作压力；6.本科及以上学历， CET67.熟练运用办公软件，对Adobe系列的平面软件熟练应用（AI, PS等），并有较好的设计审美。（Plus）Work in a way that works for youWe promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Medical and Life Insurance: Coverage for Medical and life risk.
  • Long-Service Award: Recognition for loyalty and dedication.
  • Marriage and New Baby Gifts: Celebratory tokens for special life events.
  • Festivals and Birthday Gifts: Spreading joy on occasions that matter.
  • Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups.
  • Paid Time Off: Annual Leave, Flex Work from Home, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Gazetted Public Holiday.
  • Family Care leave (Maternity/Paternity Leave and Adoption Leave)
About the businessRX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams .Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.USA Job Seekers:.

RELX