Commercial & Retail VP, China

Bulgari

  • China
  • Permanent
  • Full-time
  • 1 month ago
Retail Management
  • New Stores
  • Plan and lead store expansion plan with CMD
  • Prepare P&L and other supporting analyses for new store opening proposal
  • Evaluate and propose possible locations for new stores
  • Coordinate new store opening projects together with relevant departments
  • Existing Stores
  • Scout the competition, markets, location rent, touristic flow proposing commercial actions
  • Monitor expenses of existing stores and propose and implement cost efficiency measures
  • Define, monitor and challenge store managers on key points of sales indicators: Mystery shopping, store and service KPI’s, sales, discounts, CRM linked programs.
  • Maintain informational and working relationships with the proper local authorities and organizations
  • Cooperate with local merchandisers on the product assortment definition ensuring the most appropriate assortment to reach sales target
  • Sales promotion
  • Propose and implement necessary actions to promote sales in stores
  • Propose and implement necessary actions to reduce S3 / S4 stock level (including coordination of special and vintage sales)
  • Analyze sales trend of all stores and propose ad-hoc actions to improve performance
  • Assist and coordinate the in-store events together with Marketing
  • Store operations
  • Set-up and implement store operations in accordance with Company’s policies and guidelines
  • Ensure constant improvement of efficiency and service quality by continuous monitoring and upgrading (including selling ceremony, CRM, etc.)
  • Ensure that Store Mangers maintain constant focus on visual merchandising and maintenance cooperating with Central and Local Interior Design and Visual Merchandising teams
  • Ensure proper management of customer complaints
Franchisee & Wholesale• Define and propose the commercial strategy guidelines within the assigned channels in terms of network composition, clients management and medium-to-long term business development, ensuring constant follow up.
  • Develop sales & profitability ensuring the definition of proper sales plans
  • Ensure wholesale manager to implement the proper sales actions and customer service and to achieve the established sales targets
Collaboration with GC Comex team to coordinate below functions:• Trade Marketing: to develop relevant trade marketing projects to meet the business development needs;
  • FP&A: to ensure a strong business partnering on all finance matters
  • HRBP: to guarantee that both Organizations and Talents agenda are aligned to Bulgari China business strategies and challenges
  • Merchandising: to ensure correct product assortment and pro-active merchandising strategies and activities according to the store typology, the markets trends and client demand.
Team Development
  • Grow and develop Retail Team talents
ProfileJOB DIMENSIONSoft Skills:
  • Strategic Planning & creating sustainable growth.
  • Leading and Creating high performing Team
  • Entrepreneurship and proven ability to drive an idea through to full implementation
  • Business Awareness & data insights
  • Exceptional verbal and written communication skills in both English and Chinese is a must.
  • Strong Business Negotiation
Technical Skills
  • Strong insights in Sales & Marketing
  • Knowledge of point of sales
  • Knowledge of store/wholesale process, procedure and guideline
  • Knowledge of incentive plan and rules
  • Knowledge of contractual and legal issues
  • Knowledge of the relevant market (competitors, luxury business etc.)
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED :
  • Education:Bachelor
  • Languages:Be fluent in English and Chinese
  • Professional experience & know how:
  • Extensive product knowledge of Bulgari or other luxury brands, and specific knowledge in Jewelry and watch a plus
  • Selling Skill and Customer Relationship Management Skill, Strategic Business Thinking
  • Technical & management skills:
  • Tolerance of working pressure and the capability in handling unpredictable tasks
  • Knowledge of marketing, media and merchandising techniques
  • Personal & interpersonal skills:
  • Leadership, Team Management and Coaching Skill

Bulgari

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