APAC Marketing Head - Lifestyle MNC

Michael Page

Shanghai
Permanent
Full-time

29 days ago
Apply easily

Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.Brand Awareness

Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
Formulate and share the vision and strategies within the team to further enhance the brand's image and identity in the local market.
Define digital marketing / social media strategy in line with brand direction to maximize the brand exposure.
Monitor campaigns across APAC and take ownership to develop marketing strategy and implement marketing plans in compliance with headquarter guidelines and APAC business objectives.
Drive all communications events and activities in APAC.
Work closely with headquarter to keep the consistency of the global brand image.
Bring innovative perspective to deliver brand objectives and increase brand awareness in the market

Promotions and Marketing Localization

Plan and manage the advertising, promotion, and PR budgets to develop cost-effective programs.
Collaborate with all Sales team to ensure that marketing activities are in line with commercial needs.
Research in specific market areas and review media analysis reports and suggest added value communications strategy to support the business periodically.
Understand the culture and consumption habits for China and other Asia countries, develop appropriate marketing strategies in each country that can be effective.
Experienced on the marketing for China E-Commerce business and has achieved excellent sales performance on a lot of specified E-Commerce activities. Has experienced in digital marketing field and know how to transfer to the turnover via the digital marketing projects.
Develop community strategy, increase customer stickiness and effectively convert sales.

Public Relations

Review press materials and maintain a strong and sustainable relationship with media partners to continuously improve the PR coverage of the brand.
Nurturing relationships with medias/stakeholders

Management

Effectively manage functional reports within the region and build a strong team spirit and a high sense of purpose.
Good communications with sales department and has strong sales-driven sense.
Good relationships with headquarter and has international view.
Develop APAC Marketing strategy and know how to adjust strategy according to the market and industry environment changes.

Reporting to APAC President|Premium brands with great company culture

Bachelor's degree and above from tier-one university with major in Marketing, Communications, Public Relations, Journalism or related disciplines
Minimum 10 years proven experience in marketing, public relations or media communication, with at least 5 years in a managerial position
Experience of managing APAC Team with overseas experience
Proven track record in event management, digital marketing as well as establishing strong relationships with media and business partners.
Familiar with how to build up brand image and know how to expand brand influence
Creative, proactive, details-minded and with good problem-solving skills.
Knowledge in PR, Social Media, Digital Marketing etc.

My client is an international player who provide solutions that come to life through talented design professionals and dealer community, who provide local expertise and tailored experiences with the global power. Their vision is to create a better everyday life. The business idea is to offer well-designed, functional and affordable, high-quality solutions, produced with care for people and the environment.

Exciting and meaningful job in an international lifestyle company
A respectful cooperation in a motivated team with whom you can master every challenge together

Michael Page