Head of Marketing, China

Zeiss

Shanghai
Permanent
Full-time

2 months ago

Duties and responsibilities include but are not limited to:

Develop and implement marketing strategy plan and operation plan to achieve the marketing objectives. Communicate with Asia and global team to implement product and market strategy.
Scope, plan, align, implement, and manage the overall commercial digital interaction and experience platform for China, incl. digital market strategy, eCommerce and MyZEISS (digital customer self-services), to make the MED ecosystem successful, drive required business transformation and change.
Assess and analyze current and future market development, customer needs and competitor developments, resulting in a clear direction for development of the product portfolios, provide professional advice for strategies & tactic plans for newly launched indications.
Monitor the execution of the marketing plan and take corrective actions, to achieve the results.
Implement internal sales training to ensure everyone clearly understanding about the product strategy, positioning and key messages.
Work closely with sales team to develop promotion plan according to marketing demand to maximize regional / seasonal opportunities.
Lead in planning and organizing international and major national event as defined, such as conference, exhibition, product launch, road show, focus meeting, customer training.
Liaise with other departments across the organization to ensure marketing strategies, digital customer interaction projects and activities are integrated with other parts of the business and align with the overall country or local business unit level objectives.
Lead Market Access team to develop and implement market access strategy and solid action plan to meet business objectives and build good relationship with related external stakeholders.

Perform other related duties and responsibilities as assigned.Education / 教育背景Bachelor's degree or higher in Business, Marketing, or a related field; MBA preferred.Experience /经验In depth knowledge and at least 8 years of experience in marketing management in Medical Device industry.Proven experience in business developmentDemonstrated success in developing and implementing strategic business plans.Experience in ophthalmology is preferred.Manage several projects at once and adapt to changing needs.Digital transformation projects and change managementKnowledge in Market Access.Other skills /其他技能Strong analytical and strategic thinking skills.Excellent interpersonal and communication skills.Ability to build and maintain effective relationships with key stakeholders.Results-oriented with a track record of meeting or exceeding business development targets.Proven ability to lead cross-functional teams and collaborate effectively with internal and external partners.Strong leadership qualities with the ability to inspire and motivate a team towards shared objectives.Passion for innovation and staying abreast of industry trends.Ability to identify and capitalize on new business opportunities.Proven ability to work in multi-national companies interacting with global stakeholdersFluent in EnglishYour ZEISS Recruiting Team: Xiaojun Yang （杨晓君）, Ying Fang （方颖）

Zeiss

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