Regional Sales Manager – Craft Beer, Greater China, Fermentis

Fermentis

Shanghai
Permanent
Full-time

21 days ago
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Company DescriptionAs a global key player in the field of microorganisms and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food Taste & Pleasure, Health Care and Biotechnology.Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.Lesaffre achieves a turnover of 3 billion euros.Fermentis, a business unit of the Lesaffre Group, is responsible for the development, marketing and commercialization of innovative products, solutions and services for the following markets:

Traditional fermented beverages (beer, wine, cider, spirits, etc.)
Specialty beverages (Kombucha, Kefir, etc.)
Soft drinks and dairy beverages
Raw materials such as: coffee, cocoa, tea, etc.

Its range of products and services covers almost all professional requirements: from performance, through production safeguarding, to the expression of sensory characteristics.Job DescriptionP&L performance
Achieve the targeted sales objectives in terms of revenue.Budget, sales reporting and analysis
Assist Area Sale Manager (ASM) in the preparation of sales & marketing budget (Budget)
Reports monthly sales results and/or assist in sales analysis upon request. Reports on the action plan status.Marketing studies/research
Carry out studies to confirm projected production volumes in the beer segment.
Identify and lobby key contacts (influencers, decision-makers), key organizations, technical institutions and associations for each segment.
Carry out field visits to end users and distributors, as per Fermentis definition and requirements (company information, technology, yeast purchases, etc.).Technical sales
Deliver technical presentations to customers.
Prepare sales offers in accordance with the guidelines of the ASM.Promotion
Promote Fermentis products within the trade, highlighting their technical and economic benefits and raising Fermentis as the expert in the industry.
Take an active role in the promotion of products through technical publications, paper and poster presentations, seminars, and participation at international and national trade shows, conferences and seminars - as per instructions of ASM.
Assist the ASM in the organization of seminars and events with customers / distributors.Distribution networks
To accomplish yearly objectives and action plans (market coverage, sales objectives, promotional activities, new product development…) with distributors, reporting progress on a quarterly basis.
To provide distributors with continuous technical, commercial and marketing support.Sales administration
Liaison with Sales Administration department of each Lesaffre affiliate operating in the territory assigned, and/or other shared services, ensuring good customer service and satisfaction from order capture through to delivery, invoicing and payment.Quality
To follow up complaints from customers. Liaison with ASM, DOS and/or TSS as and when required.Others
Other duties may be assigned.QualificationsBrewing education backgroundOversea working or education is a plusLanguage: Native Chinese, Frequent EnglishCommercial sales skillsWorking experience 5+ yearsAdditional InformationLesaffre ValuesKnow, understand and demonstrate the Lesaffre values of

TRUST,
ENTREPRENEURSHIP,
PASSION,
HUMILITY, AND
RESPECT with work colleagues and business partners.

Fermentis