POSITION SUMMARYOwn portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.ResponsibilitiesBrand ManagementLead the development of brand strategies to optimize the business, including brand/business plan and LRF, and lifecycle managementLead the AD growth initiativesCross-functional AD leadership – across Field Force, medical, legal, regulatory, etc to get alignmentInterface with WWT to gain supportForecast brand performance and track progress towards targetPrepare report for internal communicationOrganization Effectiveness and self DevelopmentAssist brand owner to develop effective campaign/activity to support the growth of businessAssist brand owner to establish competency requirement for every marketing position and performance standard for the major market programsDevelop subordinates through coaching and training programs to deliver resultsResource ManagementLead team in strategic brand budget planning and controlAllocate and manage in country portfolio budget and evaluate P&LPOSITION RESPONSIBILITIESAccountableLead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brandShared Accountabilitys Develop TA life cycle management strategy with CTAL and WWTs Develop effective structure with CTAL and BU Head.s Develop MKT team competency with CTALORGANIZATIONAL RELATIONSHIPSMarketing Director /Business Unit Leads Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD leadEDUCATION AND EXPERIENCEQualifications:Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager and people manager experienceTECHNICAL SKILLS REQUIREMENTSIndicate the technical skills required and/or preferred, as applicable.Expect candidates to demonstrate these competencies (people manager roles):Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to “One Pfizer”Builds effective teamsExpect candidates to demonstrate these commercial /management competenciesMarketing , Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business/Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)Exceptional prioritization –among/across brands, resource-constrained context;Vendor managementProficiency in the local language as well as English proficiencyPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research
