PR & Marketing Manager - MNC Fashion Brand

• Develop and execute the brand's PR strategy to build awareness and strengthen brand image in target markets.
• Manage relationships with fashion & lifestyle media, editors, stylists and KOLs/KOCs.
• Draft press releases, media kits, brand stories and interview talking points.
• Coordinate media pitching, product loans, editorial placements and event coverage.
• Monitor media exposure and track PR performance and share of voice.

• Own the strategy and day-to-day operations of our digital channels
• Plan and execute content calendars, seasonal campaigns and product launches.
• Optimize content and channels to drive traffic, engagement and conversion.
• Work with designers/creatives to produce content aligned with our on-trend brand aesthetic and tone of voice.

• Identify, negotiate and manage collaborations with influencers, KOLs, KOCs and relevant communities.
• Design seeding, gifting and collaboration programs suitable for a niche brand with limited but smartly used budgets.
• Track results and continuously optimize selection, content formats and cooperation models.

• Translate brand DNA, collection concepts and product features into compelling stories and campaigns.
• Write and edit marketing copy for social posts, newsletters, website, PR materials and campaign assets.
• Ensure consistent brand voice and visual identity across all touchpoints.

• Independently plan and manage 360° mini-campaigns (PR / digital / influencer) around launches, pop-ups, collaborations and key retail moments.
• Coordinate internal and external stakeholders (founder, design, e-commerce, photographers, agencies, freelancers).
• Manage timelines, budgets and deliverables to ensure high-quality, on-time execution.

• Track and analyze key metrics (traffic, engagement, followers, conversion, media coverage, ROI).
• Generate insights on consumers, content performance and channels, and turn them into actionable ideas.
• Test new formats, platforms and growth tactics suitable for a niche, fast-growing brand.

• 7 years of marketing experience in fashion, lifestyle or similar consumer brands, ideally niche or emerging brands.
• Proven experience covering both PR and digital marketing.
• Experience in a small, lean team or start-up / boutique brand; comfortable with being hands-on and wearing multiple hats.
• Familiar with fashion/lifestyle media, KOL ecosystem and digital platforms relevant to our target market.
• Track record of managing social channels and content calendars end-to-end.

• 13-month salary package.
• Permanent position with growth opportunities.
• Engaging and professional work environment.

Michael Page