Marketing Specialist
Arvion Services
- Beijing
- Permanent
- Full-time
As part of a global, multicultural team, you will own localized content creation, social media growth, and brand execution across major Chinese digital platforms. The ideal candidate has hands-on experience in the Forex & CFDs industry, deep knowledge of the Chinese digital ecosystem, and strong bilingual communication skills.What Will You Do:Content Creation & Localization
- Create high-quality, engaging financial content including articles, social media posts, market analysis summaries, and video scripts tailored for the Chinese trading audience.
- Translate and localize global marketing campaigns from English to Simplified Chinese, ensuring cultural relevance and correct Forex terminology.
- Adapt complex financial concepts into clear, engaging messaging for retail traders.
- Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.
- Manage and grow the company's presence across key Chinese platforms such as WeChat, Weibo, Douyin, Zhihu, and relevant trading communities.
- Plan, publish, and optimize content calendars aligned with trading activity and campaigns.
- Monitor community feedback, respond to inquiries, and actively engage users to build a loyal trader community.
- Track and analyze performance metrics to continuously optimize engagement and conversion.
- Act as the brand guardian for the China region, ensuring all localized content aligns with global brand standards.
- Collaborate closely with design teams to produce localized creatives such as banners, landing pages, brochures, and promotional materials.
- Ensure all visual and written assets are consistent, professional, and conversion-focused.
- Monitor competitors, industry trends, and user behavior within the Chinese Forex market.
- Work closely with Sales, Support, Compliance, and global Marketing teams to align local initiatives with overall business objectives.
- Provide market insights and feedback to HQ to improve global campaigns and product positioning.
- Minimum 2 years of marketing experience within the Forex, CFDs, or online trading industry (mandatory).
- Native or bilingual proficiency in Mandarin is mandatory.
- Good written and spoken English for collaboration with global teams.
- Strong copywriting and storytelling skills with proven experience creating financial content.
- Deep understanding of the Chinese digital landscape (WeChat, Weibo, Douyin, Zhihu, forums).
- Strong ability to navigate between Western business practices and Chinese market expectations.
- Experience working within international or multicultural teams.
- Bachelor's degree in Marketing, Communications, Finance, or a related field.
- Basic SEO knowledge (Baidu) and familiarity with Canva, Photoshop, or similar design tools.
- Competitive Salary and incentives15 days annual leave
- Monthly lunch
- Hybrid schedule
- Birthday leave
- Medical & Health Insurance
- 4 weeks of work from anywhere
- Online learning and development platform
- Social events throughout the year
- Employee Referral Scheme