Channel Marketing Specialist

Western Digital View all jobs

  • Beijing
  • Permanent
  • Full-time
  • 2 months ago
Company DescriptionAt Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that-our technology helped people put a man on the moon and capture the first-ever picture of a black hole.We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital®, WD®, and WD_BLACK™ brands.We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world's biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, Western Digital is fueling a brighter, smarter future.Today's exceptional challenges require your unique skills. Together, we can build the future of data storage.Job DescriptionChannel Marketing Specialist1. Marketing Strategy & Planning (Execution-Focused)
  • Support execution of annual and quarterly marketing plans aligned with business and product priorities
  • Assist go-to-market activities across eCommerce, Channel, and Enterprise / NAS segments
  • Collect and consolidate market, customer, and competitor information to support tactical decisions
2. Campaign & Project Execution
  • Execute online and offline marketing campaigns, including channel events, customer seminars, and industry exhibitions
  • Manage assigned projects with clear timelines, defined deliverables, and budget control
  • Coordinate with internal stakeholders and external vendors to ensure smooth execution
3. Channel & eCommerce Marketing Support
  • Support channel marketing programs, partner enablement activities, and training sessions
  • Execute eCommerce promotions on key platforms (JD.com, Tmall), including 618, Double 11, and Double 12
  • Ensure correct and consistent use of marketing assets across channel and eCommerce platforms
4. Budget, MDF & Performance Tracking
  • Support MDF application, usage tracking, and documentation
  • Track campaign performance metrics including reach, engagement, leads, and ROI
  • Prepare post-campaign summaries and execution reports
5. Cross-functional Collaboration & Operations
  • Act as day-to-day marketing contact for Sales, Channel, and Product teams
  • Support internal processes, approvals, vendor coordination, and asset management
  • Complete other assigned marketing-related tasks
Qualifications
  • Bachelor's degree in Mass Communication, Marketing or related course
  • With5 year's + experience or exposure in marketing
  • Above average oral and written communication skills
  • Strong project/time management skills
  • Attentive to details
  • Team player
Additional InformationWestern Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to or email .

Western Digital