Manager, Publicity, Integrated Marketing
- Shanghai
- Permanent
- Full-time
- Support overall publicity and event plan
- Goals, strategy, tactics and budget
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Monitor, analyze and communicate PR results
- Maximize film / brand presence on various media channels:
- Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media.
- Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows.
- Cultivate and maintain relationships with media and influential professionals
- Collaborate with local celebrities
- Identify and secure partnership with relevant celebrities
- Develop collaborative content and activations
- Leverage social media influence
- Monitor performance and track metrics
- Plan PR events:
- Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities.
- Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event.
- Maintaining a consistently high level of production and performance quality.
- Budget controlling.
- Onsite execution and delivery of projects, production, installation, management of onsite teams, supervision and briefing.
- Supervise all post-event evaluations.
- Contact / Production & Installation / Execution & follow up.
- Evaluate ROI and refine approaches based on results
- Internal
- Corp Communications and other corporate functions (China Gov’t Affairs, CBM – Greater China, Corporate Alliance)
- All Business Units (DCP, TV, Digital, SHDR, Store, DE)
- Burbank based Publicity Team
- Regional Office Publicity Team
- External:
- Agencies: PR agency, event agency
- Co-production partners
- Vendors: online materials, graphic designer, production houses
- Bachelor’s degree in a leading university, local or foreign…Public Relations or Film Related degree a plus but not a must.
- Minimum 7-9 years work experience in Publicity for leading multi-national company, 4A ad agency or entertainment related company
- A creative minded, organized, self-motivated person with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project. The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan. He/she is expected to possess the following qualities:
- Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans.
- Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms.
- Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment.
- Professionalism and integrity, a team player who can perform well under pressure
- Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it.
- Fluent spoken and written English and Mandarin;
- Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)