Marketing Senior Manager

Keysight Technologies

  • Beijing Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Job Description:Overviewis on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn moreOur culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.The Greater China (GC) Field Marketing Senior Director is a leader in the Keysight Global Marketing community who drives all field marketing programs in support of Greater China Sales growth goals. This person is responsible for leading the GC marketing team through driving the right strategies and programs across direct, indirect and e-commerce channels to engage with all customers in the region. The overall responsibility is driving customer communication from acquisition through lead generation to support the overall regional sales goals.Responsibilities
  • Direct management of the Greater China Field Marketing organization.
  • Create, drive, and implement a marketing plan to achieve growth in customer acquisition, customer interactions, and marketing lead generation with the overall goal of growing sales orders
  • Create and implement ongoing recurring revenue marketing programs for software and services portfolios.
  • Support sales with a dual approach in industry and product-based programs with clear measures of success.
  • Support indirect channel programs with strong focus on distribution including both Keysight events and co-marketing with distribution partners.
  • Manage all aspects of Greater China field marketing including customer event marketing, digital marketing, e-communications marketing, business intelligence, budgeting, market intelligence, lead qualification, and metrics.
  • Optimize budget for strongest ROI for Keysight. Balance the right mix based on digital vs. experience-based events as well as investments by sales channel and industry to drive overall growth targets.
  • Strong understanding of key marketing technology stack tools to support both execution of marketing programs as well as driving and tracking impact of marketing campaigns.
  • Strong partnership and strategic alignment with portfolio and corporate marketing teams and regional sales organization.
Qualifications
  • 10 + years of direct management experience leading cross functional marketing organizations in high tech or software markets.
  • Experience driving demand generation programs and optimizing programs for either hardware or software solutions.
  • Experience managing diverse teams with range of talents across multiple cultures.
  • Experience marketing different sales models: direct, indirect, e-commerce.
  • Experience working with marketing, sales and business intelligence tools such as Eloqua, SFDC, Domo.
  • Strong analytics background to evaluate customer lifetime value, build and evaluate ROI models on marketing investments.
  • Demonstrated understanding of full mix of marketing programs and applying relevant program based on the marketing strategy whether ABM, e-commerce or direct face-to-face programs.
  • Experience working in matrixed organizations where high levels of collaboration across groups is required.
  • Strong leadership skills with an ability to motivate, mentor, and support the marketing team.
***Keysight is an Equal Opportunity Employer.***

Keysight Technologies