Customer Transformation and Innovation Supervisor/Manager-Shanghai
- Shanghai
- Permanent
- Full-time
- Align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
- Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
- Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
- Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
- Help to build up digital capability platform to enable F.F to increase effectiveness.
- Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
- Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
- Develop digital operation plan and key initiated projects to support brand digital strategy
- Digital database collection, analysis and management
- Digital internal training and knowledge sharing
- Bachelor’s degree required
- Diverse commercial experience preferred
- 1 years+ Pharma or related. industry Marketing Management or Digital Marketing Management experience is preferred
- Internet business industry experience is preferred
- Ability to communicate effectively in English and Chinese (Mandarin) languages
- Ability to manage multiple projects and timeframes in a complex organizational structure and multitask in
- Strong interpersonal, influence and communications skills
- Experience working with agencies/vendors
- A working understanding of marketing and campaign management solutions offerings
- Facilitation and skills in conveying best practice and learning
- Demonstrates business acumen and entrepreneurial spirit
- Acts decisively in complex and fast-moving environment
- Objective-oriented and result-driven mindset