Marketing Manager, China
- Shanghai
- Permanent
- Full-time
- Marketing, content planning, and scheduling on Chinese commerce platforms such as TMall, JD and Poizon.
- Introduce and execute innovative marketing strategies appropriate for the different platforms.
- Work closely with the senior teams and content team to ensure content alignment with our global regions.
- Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.
- Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.
- Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.
- Manage on-site maintenance.
- Manage the growth and development of business on Chinese platforms.
- Bachelor's Degree holder in Marketing, Business Administration or related disciplines.
- 5+ years work experience in a Marketing role, preferably in e-commerce or retail.
- Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture.
- Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks.
- Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage.
- Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and Word.