Country Brand Head

• Develop and execute a long-term growth strategy aligned with global brand goals while adapting to local market nuances.
• Identify opportunities for market expansion, including e-commerce, retail partnerships, and emerging channels (e.g., live-streaming commerce, social selling).
• Monitor industry trends, consumer behavior, and competitive landscape to inform agile decision-making.
• Financial Performance:

• Own P&L responsibility, driving revenue growth, profitability, and cost optimization.
• Set and achieve annual sales targets, budgets, and ROI objectives.
• Analyze financial data to identify risks and opportunities, adjusting strategies as needed.
• Team & Talent Management:

• Build and lead a high-performing cross-functional team (sales, marketing, operations, finance).
• Foster a culture of innovation, collaboration, and accountability.
• Recruit, mentor, and retain top talent to support scalability and organizational growth.
• Brand Development & Marketing:

• Elevate brand equity through localized campaigns, KOL/influencer partnerships, and digital-first strategies (e.g., Douyin, Xiaohongshu).
• Oversee product launches, ensuring alignment with Chinese consumer preferences and regulatory standards.
• Strengthen omnichannel presence, including Tmall/JD flagship stores, offline retail, and duty-free channels.
• Partnerships & Stakeholder Relations:

• Cultivate strategic alliances with distributors, retailers, and tech platforms (e.g., Alibaba, Tencent).
• Manage relationships with government bodies, industry associations, and media to ensure compliance and advocacy.
• Compliance & Risk Management:

• Ensure adherence to China’s regulatory requirements (e.g., cosmetics safety standards, advertising laws).
• Mitigate risks related to supply chain, IP, and geopolitical factors.
• Stakeholder Communication:

• Provide regular updates to global leadership on market performance, challenges, and opportunities.
• Collaborate with regional/global teams to align strategies and share best practices.

• Education & Experience:

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 10+ years of experience in the cosmetics/beauty industry, with at least 5 years in a senior leadership role (e.g., GM, Country Manager).
• Proven track record of scaling a business in China’s competitive market.
• Skills & Competencies:

• Deep understanding of China’s cosmetics ecosystem, including e-commerce platforms (Tmall, JD.com), social commerce, and DTC models.
• Strong analytical skills with expertise in data-driven decision-making (e.g., CRM, market analytics).
• Fluent in Mandarin and English; cross-cultural fluency to bridge global and local teams.
• Exceptional leadership: ability to inspire, coach, and drive results through others.
• Agile thinker with a bias for action in fast-paced environments.
• Behavioral Traits:

• Entrepreneurial mindset with a passion for beauty and innovation.
• Resilient and adaptable, with the ability to navigate ambiguity and regulatory complexities.
• Ethical leader committed to sustainability and corporate social responsibility.

• Competitive base salary + performance-based bonuses.
• Comprehensive benefits package (health insurance, retirement plans).
• Opportunities for global mobility and professional development.

• from my computer

• from my computer

Morgan Philips