Manager Partner Activation

Shanghai
Permanent
Full-time

17 hours ago

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Partner ActivationManager Sports Marketing Partner ActivationArea: Global SalesDepartment: Brand MarketingDirect Reporting Line: Director Sports Marketing Partner ActivationIndirect/secondary reporting line: -Subsidiary/country: GCALocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -Purpose & Overall Relevance for the Organization:

This role plays an instrumental part in the way the brand is portrayed and leveraged in association with all our partners within the China market and ensures through partner activation we continue to raise the awareness and image of adidas as the leading Global Brand.

Key driver and implementer of how the brand to activate sports partners, to maximize the ROI of sports marketing and delivering towards the brands position as the top in sports.

To optimize and leverage the category activation plans, create synergy among categories and manage portfolio via a horizontal perspective.

Drive and coordinate the horizontal partnerships for the brand.

Capture key teamwear business opportunities in the market and connect with internal teams to fulfill the commercial targets.

Key Responsibilities:

Identify the key teamwear business needs in the market across all the categories
Build the connection with key external partners who has the teamwear demand and bring back for internal evaluation
Work with internal teams to fulfill the teamwear needs from external and leverage Lock Room as the key tools
Coordinate MWB consolidation among categories.
Activate all the teamwear partners for marketing activities if needed
Support partner activation team lead for other integration & activation tasks
Other horizontal topics.

Key Relationships:

adidas Sports Marketing GCA
adidas Brand Comms GCA
adidas BU GCA
adidas B2B GCA
Research/Social agency

Knowledge, Skills and Abilities:The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards Sports. Additional the individual must possess / be:

Resolute and a good problem solver
Strong project management skills
Fluent in English and Chinese
Strong market and industry awareness
Good paperwork skills
Good Interpersonal skills
Driven to succeed and deliver against expectations

KPI's:

Net Sales/Profitability
SKU Efficiency
Marketing Budget Application (ROI)
Realization of contractual rights
Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

University degree in business / marketing
Minimum 6 years' experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.- Culture Starts With People, It Starts With You -By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.Job Title: Manager Partner ActivationBrand:Location: ShanghaiTEAM: Product Development & OperationsState: SHCountry/Region: CNContract Type: Full timeNumber: 534093Date: Sep 3, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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