Manager Partner Activation

Shanghai
Permanent
Full-time

1 day ago

Manager Sports Marketing Partner ActivationArea: Global SalesDepartment: Brand MarketingDirect Reporting Line: Director Sports Marketing Partner ActivationIndirect/secondary reporting line: -Subsidiary/country: GCALocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -Purpose & Overall Relevance for the Organization:

This role plays an instrumental part in the way the brand is portrayed and leveraged in association with all our partners within the China market and ensures through partner activation we continue to raise the awareness and image of adidas as the leading Global Brand.

Key driver and implementer of how the brand to activate sports partners, to maximize the ROI of sports marketing and delivering towards the brands position as the top in sports.

To optimize and leverage the category activation plans, create synergy among categories and manage portfolio via a horizontal perspective.

Drive and coordinate the horizontal partnerships for the brand.

Capture key teamwear business opportunities in the market and connect with internal teams to fulfill the commercial targets.

Key Responsibilities:

Identify the key teamwear business needs in the market across all the categories
Build the connection with key external partners who has the teamwear demand and bring back for internal evaluation
Work with internal teams to fulfill the teamwear needs from external and leverage Lock Room as the key tools
Coordinate MWB consolidation among categories.
Activate all the teamwear partners for marketing activities if needed
Support partner activation team lead for other integration & activation tasks
Other horizontal topics.

Key Relationships:

adidas Sports Marketing GCA
adidas Brand Comms GCA
adidas BU GCA
adidas B2B GCA
Research/Social agency

Knowledge, Skills and Abilities:The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards Sports. Additional the individual must possess / be:

Resolute and a good problem solver
Strong project management skills
Fluent in English and Chinese
Strong market and industry awareness
Good paperwork skills
Good Interpersonal skills
Driven to succeed and deliver against expectations

KPI’s:

Net Sales/Profitability
SKU Efficiency
Marketing Budget Application (ROI)
Realization of contractual rights
Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

University degree in business / marketing
Minimum 6 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.

Adidas

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