Senior Marketing Manager, Aviation

Michael Page

  • Shanghai
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
Lead and execute marketing and business development strategy across China. Supporting both local and Western airframers, identifying growth opportunities, driving market intelligence efforts, and expanding our presence in the region through strategic partnerships and networking.Develop and execute China strategyChina airframer marketing/contract account managementOEM Engagement: Develop and manage relationships with key local and Western OEMs. Understand their needs and align marketing strategies to support their growth and product positioning.Business Development: Identify and pursue new business opportunities in the all engine and APU segments.Market Research & Intelligence: Conduct ongoing market analysis to track trends, competitive landscape, customer needs, and regulatory developments. Translate insights into actionable strategies.Marketing Strategy: Develop and execute integrated marketing plans that align with business goals. Leverage digital, event, and content marketing to boost brand visibility and engagement.Networking & Industry Presence: Represent the company at key industry events, trade shows, and forums. Build a strong network of influencers, partners, and decision-makers.Localization: Adapt global marketing strategies and content to the local market context while ensuring brand consistencySupport existing aftermarket partnerships in ChinaSupport engine validation programs with CAACAn inclusive and respectful workplaceDrive marketing and business development strategy across ChinaBachelor's degree in either Business, Marketing, Finance or Engineering or a related field with 10+ years' experience in aviation industryProven track record in business development and market expansion in ChinaIn-depth knowledge of the Chinese aviation landscape, including market dynamics, customer segments, and regulatory environment No Technical DataExcellent written and verbal communication skills, with the ability to effectively present complex information in a clear and concise mannerEnglish - full working proficiency; French is an assetStrong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneouslyProactive, and able to work both independently and collaboratively in a team oriented environmentSuccessful relationship building skills in a long sales cycle businessExcellent negotiation/problem solving/presentation skills along with strong strategic thinking (ability to develop medium and long term plans of action) and creativity to achieve Win-Win complex solutions;Strong working knowledge of aircraft industry is desirable (Aircraft/engine maintenance sales experience), particularly of the China marketFrequent domestic travel within China (25%), occasional travel to Canada, Singapore (<10%)A US aerospace company founded in 1925, specializinf in designing, manufacturing, and servicing advanced aircraft engines for commercial, military, and general aviation. ​​Pioneered​​ revolutionary engines like the historic ​​R-1340 "Wasp"​​ (still in use today and the ​​J58​​ powering the ​​SR-71 Blackbird​. ​​Global player with a ​​35% market share​​ in commercial aircraft engines (2020). Committed to sustainability through ​​eco-friendly technologies​​ and ​​carbon-reduction initiatives​.Lead and execute marketing and business development strategy across China.

Michael Page

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