Trade Marketing Manager

Shanghai
Permanent
Full-time

2 months ago

Job Description:About usTreasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team - known for the experiences we create for our consumers, customers, partners, suppliers and our people.About the role

Development, delivery and execution of marketing materials & programs for national distributors and all related channels e.g. COFCO, C&D, Vats & LJLJ, potentially with scope extension to cover Ecommerce and national retailers
Delivery of every piece of non-ATL related brand content, POS & trade presenters
Takes the core brand activity and then makes it work across national distributor channel and its customers network
Developing the go to market strategy and clear picture of success for sales execution for activities such as NPD, Online Promotions, and store renovation on ecommerce platform

About you

FMCG brand or trade marketing experience, 8 + years preferred
FMCG sales experience will be beneficial
Proven leadership and influencing skills to drive delivery of business objectives
Strong project management & planning skills
A clear and confident communicator who can build strong relationships
Ability to work autonomously and self-regulate workflow and approvals as necessary
Proven experience in creation and implementation of Ecommerce programs
Experience in managing agencies
Experience in managing $A&P budgets

Treasury Wine Estates

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