Asst Manager Membership Data Analytics

Shanghai
Permanent
Full-time

1 month ago

JD Assistant Manager CRM AnalyticsPurpose & Overall Relevance for the Organization:· Responsible for analytics and reporting for membership independently.· Using available and newly generated member data for identifying member affinities and enabling member specific communication· Being able to interpret analytical results to cross – functional partners· Making member data easy to assimilate for cross – functional partners, enabling more avenues to understand the adidas end member.Key Responsibilities:

Proactively identify value-add opportunities for advanced CRM data analytics across the functions.

Responsible for CRM campaign analysis, segmentation, KPI measurement and more.

Data visualization and providing data insights.

Work closely with MKT team, Retail team, Ecommerce team, and Tech team to deliver comprehensive execution towards CRM tactics.

Enhance organization’s omni-channels data capabilities and use of data.

Key Relationships:Internal: MKT, Retail, Ecommerce, TechExternal: Agencies, System partnersKnowledge, Skills and Abilities:· Skilled in statistical modelling. Excellent knowledge of Excel, SQL, Tableau or Power BI, R or Python. (required)· Excellent project management skills. (required)· Excellent ability to transform analysis results into understandable insights. Great presentation skills. (required)· Can-do attitude. (required)· Solid data analysis experience in CRM relevant position in retail/cosmetics/sports industry. (preferred)· Understanding of event tracking and web analytics is a plus. (preferred)· Exposure to handling big data sets and an understanding of the back-end systems to enable the same would be highly preferredRequisite Education and Experience / Minimum Qualifications:· Bachelor or Master degree (Economics, Mathematics, Statistics are preferred)· Minimum 2-5 years’ experience· Fluent in English

Adidas

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