This role is responsible for developing and executing Greater China E-Commerce strategy, maximizing sales revenue, acquiring new clients, and ensuring a premium omnichannel customer experience in alignment with global brand standards.MAIN RESPONSIBILITIES1. Develop and Implement Localized E-Commerce Strategy- Create and execute effective strategies for the development and management of FENDI's E-Commerce channels in Greater China.- Collaborate with global and cross-functional teams (Merchandising, Visual Merchandising, Digital Marketing, and Marketplace Operations) to drive business growth.- Leverage consumer insights, competitor analysis, and market trends to define and optimize the e-commerce and merchandising strategy.2. Data-Driven Business Analysis- Utilize digital performance data to generate meaningful analyses, forecasts, and KPI reporting.- Monitor and evaluate action effectiveness, track target achievement, and provide data-guided recommendations.3. Online Merchandising & Assortment Planning- Lead online product selection and assortment strategy in collaboration with the Merchandising team, based on user behavior and sales results.- Optimize site merchandising, product highlighting, and user experience to enhance conversion.4. Client Engagement & Services- Develop and execute client engagement strategies through WeCom (1-to-1 and 1-to-many communication).- Optimize Client Service activities, monitor sales performance.5. Product & Stock Management- Oversee pricing, inventory, order processing, accounting, and fulfillment operations.6. Global Collaboration & Reporting- Serve as the key business contact for global e-commerce teams, providing clear market insights, aligned planning, and timely and accurate reporting.7. Cross-Functional Collaboration- Work closely with internal teams, agencies, and customer service to ensure premium online customer experiences-including content accuracy, visual excellence, and seamless user flows.8. Performance Marketing Partnership- Collaborate with Marketing/Digital teams to enhance performance advertising initiatives and drive high-quality traffic to e-commerce channels.9. Omnichannel Business Development- Act as a key stakeholder in omnichannel initiatives, supporting client data integration and stock sharing to enhance the seamless customer journey.10. E-Commerce Functional Development- Partner with IT and Omnichannel Operations teams to define business requirements, oversee project execution from a business perspective, and conduct UAT to ensure timely launch of e-commerce functionalities.Job responsibilitiesSTANDARD LEVEL OF COMPETENCIES1. Experience: At least 7 years of related working experience in Luxury / Fashion industry.2. Education: Bachelor's or advanced degree holder in marketing / EC or related disciplines.3. Skills:- E-Commerce operation (DTC & 3rd party) on-hands experience is MUST- Influencing and interpersonal skills for driving results in cross-functional team setting- Project management and reporting tools' knowledge- Proficient in Microsoft Office Excel, PowerPoint and E-Commerce IT tools- Excellent command in written and spoken English4. Personality:- Strong logic thinking, attention to details and strong customer-centric mindset- Strong communication and teamwork- Proactive and goal orientation- Creativity and passionate
