Regional Therapeutic Area Associate/Manager - CMH

Eli Lilly

  • Shanghai
  • Permanent
  • Full-time
  • 1 day ago
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.Job DescriptionPrimary Function/Purpose主要职能The RTA manager is a customer facing, field-based role, reporting into the Therapeutic Area Sr. Manager which requires close collaboration with wider cross-functional team both in the office and the field.The role supports cross functional team to meet Lilly’s business objectives by delivering solutions through close relationships with Thought Leaders and HCP societies thereby meeting the needs of our customers to improve patient outcomes. RTA role will include a lot of cross-functional work, and it is key to develop strong business relationships with internal and external stakeholders including thought leaders. You will be part of a diverse cross-functional brand team, including best practice sharing with peers and developing relationships with regional teams. There will also be a series of leadership opportunities for various related projects, for example P2P/eP2P, large face to face congresses. Success will be achieved through building a Team Lilly culture of trust, empowerment and accountability across office and field teams.Key Responsibilities 关键工作职责Customer InfluenceA Knowledge & expertiseA.1 Acquires and maintains required levels of knowledge disease state, product, competitor, patient and support material knowledge. It is not necessary to be the expert but should be a resource to both sales & marketing to provide the field perspective.A.2 Works closely with Medical to ensure between the 2 disciplines we provide the right data to the customers.A.3 Recognizes the importance of connecting Thought Leaders with other HCPs to share expertise and is used as a resource to facilitate this interaction.A.4 Contributes to the internal dissemination of disease management & product knowledge.A.5 Understands and has a comprehensive working relationship with Advocacy groups, professional organisations and other key brand influencers.A.6 Membership of relevant Head Office meetings for example: Brand Team Meeting, Cross functional team meetings.B SellingB.1 Understands the selling process currently utilized by the Sales team, both account-based selling and VBSB.2 Is confident in being able to apply aspects of the selling model to their customer interactions.C Customer Interaction & ManagementC.1 Uses appropriate techniques to gain access to customers and applies knowledge of external factors that influence them to appropriately position their allocated product(s).C.2 Demonstrates effective rapport building throughout the customer interaction.C.3 Uncovers opportunities which will add value to the brand.C.4 Recognizes where major opportunities could impact across brand functions and communicates this to the Brand team.C.5 Can clearly articulate the target patient type for their allocated brand(s).C.6 Understands the relationship and influence between different Thought Leaders and the wider disease area community.C.7 Maximizes the opportunity to engage Thought Leaders in the delivery of multi-channel communications.C.8 Utilises all customer feedback to help shape future brand strategy.D. Ethics & ComplianceD.1 Follows internal and external ethical and legal guidelines and adheres to all company compliance policies; promotes on-label use of Lilly BrandsD.2 Fulfils all compliance requirements for China Thought Leader requests when required (IMA)Planning & PartnershipsE Customer & project managementE.1 Builds on National Business Strategy to create a Business Plan relevant to the Thought Leader programme. Uses the Business Planning process to create a specific plan strategy for designated Thought Leaders.E.2 Effectively prioritises business opportunities by considering resources available.E.3 Identifies and prioritizes target customers based on Thought Leader status.E.4 proficiently manages multiple projects delivering desired outcomes on time.E.5 Deliver on agreed Brand projects and meetings.F Build & Sustain PartnershipsF.1 Builds and maintains a strong network and rapport with Brand thought Leaders, Lilly personnel, and key influencers. Work in a truly cross functional way.F.2 Identifies opportunities to work closely with other functions and across networks (customers and colleagues) to achieve mutual goals.F.3 Actively seeks and acts on customer feedback, and uses where appropriate to shape future partnerships and strategies.F.4 Continuously monitors external factors (e.g. National & local health care environment, stakeholder network, etc.) and incorporates relevant information into Future TL interactions and business plans.G Meeting managementG.1 Organises commercial presence at major regional meetings and congresses.G.2 Identifies Thought Leaders for Advisory BoardsG.3 Work in collaboration with Medical to develop speaker training if relevant to brand strategy.G.4 Is an active member of internal field team meetings (management and regional meetings) brings forth education, discussion material, collects input, manages projects with sales team if relevant to allocated brandG.5 Seeks appropriate opportunities at Meetings and Congresses e.g. Symposia and Brand feedback thereby maximising the image of Lilly and its BrandsG.6 Keeps up to date with meeting technology, utilising live-polling & multi-channel initiatives if appropriate.G.7 Ensures all relevant compliance rules adhered to.G.8 Utilises video conferencing.G.9 Post meeting event amalgamation & interpretation of evaluation results. Creating feedback loop with brand team for design of future programmes.Business OwnershipH Technology as an enablerH.1 Demonstrates proficiency and efficiency when using the IT platforms and systems required to support the role (E.g., Complaints, Expenses, IMA).H.2 Consistently captures relevant and appropriate customer data to more effectively add value and inform other functions involved in channel management (e.g. Sales, Marketing, Medical, etc.).I Critical Business SkillsI.1 Completes and complies with all required training and policies assigned to Individual Training Plans (ITPs) within the defined timeframe.I.2 Follows all relevant compliance guidelines and policies when inputting and submitting administrative tasks (eg financial claims, expenses, invoices, etc.).I.3 Follows all administration, replication, and data entry requirements set by the immediate supervisor in a professional and timely mannerQualifications, Knowledge, Experience and Skills 知识、经验和技能要求Educational Qualifications A four year University education is required (mandatory) – preferably with a major in one of the following areas:
  • Pharmacy, Engineering, Finance, Marketing, Business Administration
Knowledge and Experience • Technical marketing knowledge preferable
  • Experience in the relevant therapeutic area is preferable
  • Min 2 years of work experience – Sales (district sales manager or medical rep) and marketing teams
  • Min 2 years of work experience – Brand team
  • Experience in condensing complex issues into simple solutions
Skills & Capabilities • Ability to work with and influence beliefs and behaviors of healthcare professionals
  • Self- motivated and able to prioritize
  • Strong team player
  • Enthusiastic- ability to energize and motivate others
  • A solid compliance mindset, demonstrated integrity on the job, and ability to lead others in producing high quality, compliant work
  • Analytical skills; analyzing sales figures, market conditions and competitor performances.
  • Enthusiastic, curious, and flexible with high learning agility.
Other role requirements • Ability to travel 10-25% of the time
  • May require both domestic travel
  • May require evening/weekend work•
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.#WeAreLilly

Eli Lilly