Fashion Brand Merchandising Director

Cesna Group View all jobs

  • Beijing
  • RMBÂ¥800,000 per year
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
Responsibilities:1. Market Trend Research & Merchandise Planning -Market research: Fashion weeks, industry publications, social media monitoring,consumer preferences and competitor strategies.Join the Design team on seasonal inspiration trips.Data analysis: Collect and review sales performance, seasonal best-sellers anddemand by price range from Inventory team.Lead the Inventory team set category composition, SKU counts, and pricing range.Create seasonal planning: Define the main seasonal theme, color palette, andfabric/material direction closely corporation with Brand Director, Design andBuying team to guarantee that development aligns with the merchandisingstrategy—clearly defining NBA, AT ratios and launch cadence to ensure acohesive product line.Specify target demographics: Age, gender, lifestyle, price positioning with Retailteam.Propose capsule collection or collaborations for brand differentiation.2. Annual Product-Line PlanningFinalize the full-year product-line plan at the beginning of the year, including theproportion of different purchase-order types and their allocation across product lines.3. Cross-Functional Final Plan Alignment -Collaborate intensively with Finance, Inventory team as well as the Head of buyingto lock the definitive merchandise plan. -Lead the inventory team in feeding market and trend insights into the plan.4. Product Design & Development Facilitation -Support the entire design workflow, coordinate with designer and buyer on preproduction development such as fabric/material, techniques to confirm newproducts match market trends. -Sample review and approve: Evaluate fit, comfort, functionality, and fabric quality.5. Merchandise Review & Go-to-Market Alignment -Organize style reviews with Retail, E-commerce, Design and Product teams (fitwithin seasonal drops, category rationality, brand-tone expression, etc.). -Ensure and drive GTM strategy; coordinate tightly with VMD and Marketing.6. Ordering Plan - - -Work with Buying team to craft effective pricing strategies while safeguardingtarget margins, ensuring market competitiveness.Output final product information for buying meetings, present GTM strategy onsite, gather feedback from Buying Managers and Creative Director.Factory Orders: Post-meeting, confirm orders quantities, deadline and qualitystandards with Retail National Product team to guarantee efficient allocation anddeliver timely in-season replenishment plans.-Logistics Delivery: Plan distribution with Retail team.7. Sales Tracking & Inventory Management -Sales strategy: Collaborate with Retail National Product team to establish pricing,promotional activities, and sale periods. - - -Monitor weekly post-launch sell-through rates, product-level sales, profit margins.Push reorders on best sellers, and collaborate with National Product team onclearance tactics for slow movers to balance supply and demand and minimizeinventory risk (via weekly cross-functional review meetings).Seasonal feedback: Lead Inventory team to complete seasonal wrap-ups, identifybest-sellers and analyze underperforming items, adjust product mix based onperformance data for next season input.8. Brand & Marketing Collaboration -Work with Marketing team to integrate merchandising concepts into lookbooks,campaigns, and social media content to ensure products reflect the brand identify.9. Industry Intelligence & Merchandising Proposals -Maintain real-time awareness of industry developments; craft detailedmerchandising proposals informed by past-season insights. -Participate in Mood board and kick-off meetings, contributing fabric definitions andother inputs.10. Consolidate previous-season sales data to produce comprehensivemerchandise summaries; partner with the men’s e-commerce platformcompanies to clear past-season inventory, increase Killer Styles, and acceleratenew-product sales.Requirements1. You have at least 10 years of relevant work experience in the area of Design, Buyingor Merchandising, better in Menswear2. Proven excellent leadership skills and strong management track record3. Bachelor's degree in textiles or proven track record in the fashion industry4. Ability to set priorities and work organized5. Strong analytical skills and a good business mindset6. Strong fashion sense and ability to implement new trends in the product developmentprocess7. Strong negotiation skills8. Good English skills, both spoken and written9. Eager to bring the best product to the shop floor

Cesna Group

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