
Regional Pricing Manager Consumer AP
- Shanghai
- Permanent
- Full-time
Goodyear Talent Acquisition Representative: Amber Li
Sponsorship Available: No
Relocation Assistance Available: NoPrimary Purpose of the Position
- Accelerate the deployment of the value based pricing strategy for the AP region, aligned with the global company vision and supporting local business objectives
- Ensure the Customer Value Proposition to different channels is locally reflected into an optimized commercial policy enabling a balanced omnichannel presence
- Steer new product pricing on regional level and take ownership for the deliverables
- Implement effective pricing steering processes to assess pricing performance vs the strategy and mitigate parallel activities
- Coordinate DOT, downstream and overstock actions on regional level and develop RRP methodology
- Consolidate pricing intelligence needs from the markets and drive respective tool development
- Support and guide the local pricing managers and enable their development with regional initiatives and sharings
30% Pricing Strategy Development
- Accelerate the deployment of a value driven pricing strategy across the APAC region, reflecting the value offering to the endconsumers into a fair price positioning
- Assess the gaps in the positioning and commercial policies of all markets in the region and identify respective corrective measures
- Steering local channel margin assessment and consideration of the local GTM approach and business priorities in the commercial policy design
- Coordinate and validate pricing inputs for the introduction of new products to deliver timely and high quality presentation to senior stakeholders
- Drive the implementation of pricing steering processes to ensure consistent delivery versus the defined strategy
- Regularly assess pricing performance and ensure transparency and evaluation of potential deviations
- Develop guidelines to mitigate parallel trade activities
- Assess business impacts of local promotional activities and support markets with effective tactical pricing design
- Systematically coordinate old DOT, downstream and overstock clearance activities in and between the markets
- Develop a robust approach to RRP, ensuring consistent communication to the end consumers while benefiting retail margins
- Consolidate regional pricing data needs and develop respective use cases
- Steer the development and adoption of efficient pricing tools and systems and fast track pricing process optimization
- Provide analytical support to various stakeholders by deep diving in the respective pricing topics and linking them with other data points
- Help the team to overcome the resistance to change by promoting the winner mindset and generating buy in for the company vision
- Drive pricing talent development through methodology expalanations, best practice sharing and regular feedback
- Enable collaboration in the team by creating required platforms for exchange and steering discussions and alignment