Leading Cosmetics - Digital Marketing Sr Manager
Randstad
- Shanghai
- RMB¥480,000-540,000 per year
- Permanent
- Full-time
Our client is a famous cosmetics brand, adhering to the brand concept of "innovation, practicality, and creating happiness", leading the trend of makeup and perfectly integrating the daily "practical needs" and "versatile styles" of young girls.
...about the job.
- Participate in the formulation of brand new product promotion, new media platform strategy priorities and be responsible for the results;
- Control the core selling points/consumer pain points/sales point visualization strategy of the product;
- Post investment data tracking and analysis of review effects, monitoring and promoting the impact on omnichannel traffic and sales;
- Industry insights and competitor analysis, feedback on product iteration and launch;
- Maintaining relationships between brands, platforms, and bloggers;
- Always maintain communication and contact with cooperative platforms, understand industry trends and new media traffic trends;
- Maintain relationships with key bloggers, regularly send PR gift boxes, new product trial products, etc.
- Bachelor's degree or above in unified enrollment;
- More than 4 years of experience in new media promotion/media;
- Have a strong interest in the beauty industry and be familiar with the current situation and trends of beauty bloggers on various platforms;
- Understand the relationship between the effectiveness of new media promotion and e-commerce traffic;
- Deeply understand the core promotion forms and traffic trends of social platforms and influencers;
- Team management ability and passion for the beauty industry