Digital Marketing Manager (FMCG)
Randstad
- Shanghai
- RMB¥180,000-360,000 per year
- Permanent
- Full-time
Centennial FMCG company with operations in multiple countries, which is committed to providing branded snacks with superior taste experiences. Now they are looking for a digital marketing manager to help them grow to a new stage.about the team. ...You will directly report to the marketing manager, and work with sales, trade marketing and supporting functions. Total marketing team about 7 people.about the job.
- Responsible for the content, functionality, creativity, and visual guidance of the brand's digital platforms, improving the construction and revision of the digital platforms
- Responsible for the daily management of the company's social media accounts, working with agencies to upload account information, respond to user comments, and publishing content, developing social media advertising plans to increase brand awareness and market share.
- Developing digital content creation plans, including various social media channels such as WeChat, Weibo, Douyin, Xiaohongshu, Zhihu, etc., determining content themes, formats, and release times based on audience demand and market trends to increase user interaction and conversion rates.
- Developing digital advertising placement plans, including channels, budgets, and creative, ensuring that advertising effects and ROI are maximized, and conducting advertising data analysis and effectiveness evaluation to provide data support for the next phase of digital marketing planning.
- Understanding digital market trends and competitor strategies, collecting digital marketing data and trends, developing innovative digital marketing strategies to increase brand influence and market share.
- Proficient in both Mandarin and English, both written and verbal.
- Bachelor's degree or above in a relevant field. - 3 - 5 years of solid digital marketing experience.
- Strong experience in FMCG (preferably in food/drinks), working with A-brands and working in an international environment.
- Full understanding of E-Commerce and Social Media in China market.