Marketing Manager - Eye Health

Boehringer Ingelheim View all jobs

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Job Responsibilities:1. Develop brand strategy and drive execution excellence to enable successful launch and brand growth.- Analyze brand profile, market evolvement and competitors to establish brand/indication market strategies.- Translate brand strategy into actionable execution plan and lead the execution of marketing plan and campaigns and project budget management.- Develop brand KPI, monitor brand performance, evaluate the effectiveness of marketing strategy to ensure continuous brand growth.2. Collaboration with cross functional stakeholders and business partner to achieve business objectives.- Engage and collaborate with key stakeholders in both China and Global level to ensure the strategy synergy and smooth communication- Establish and maintain close collaboration with business partners to drive successful implementation of brand strategy and campaign execution3. Key Stakeholder Management.- Establish and sustain collaboration with external partners and ensure high SOV and strong advocacy among competition.4. Market insight and intelligence generation.- Understand and quickly adapt changes of market competition and customer behaviors- Monitor competitor intelligence and provide market insights and recommendations.5. Ensure all business activities complying with compliance and legal requirement and ethical standards. Manage the cost within the budgetJob Requirements:- At least 4 years of central marketing experience in multinational pharmaceutical companies, mental health and eye health related experience is preferred.- Ability to anticipate and rapidly respond to market and competitive changes- Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business- High ability of communication; strong influencing, negotiation and working collaboratively in cross-functional teams- Customer oriented and strong winning spirit- Good command of English speaking and writing is required- Adaption to business trips

Boehringer Ingelheim

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