Senior Marketing Communication Specialist-数据中心/热泵
- Beijing
- Permanent
- Full-time
- Identify, evaluate, and plan participation in key summits, annual conferences, and technical exchange events within the data center, HVAC, and heat pump industries, including activities organized by industry associations/societies.
- Coordinate cross-departmental collaboration by leveraging company resources and serve as the primary liaison for major forums to enhance Danfoss' thought leadership in relevant fields.
- Collaborate with the team to generate, nurture, and convert market/sales leads.
- Oversee end-to-end event management, including event selection, vendor negotiation, annual budget planning & control, on-site execution, and performance evaluation.
- Work with the sales team to plan technical seminars and promotional events targeting end-users, design institutes, and OEM clients.
- Co-create and develop in-depth technical content with relevant departments to effectively communicate the value proposition of Danfoss solutions.
- Partner with key OEM accounts to develop and execute co-branding marketing campaigns and joint marketing plans.
- Coordinate internal and external resources to ensure seamless execution and maximize the impact of co-branding initiatives.
- Lead the development of technical whitepapers, product brochures, posters, and other promotional materials by collaborating with internal and external stakeholders to ensure content professionalism and communication effectiveness.
- Maintain a content library and ensure sales teams can efficiently utilize these resources.
- Oversee the design and production process of marketing materials to maintain brand consistency.
- Plan and execute integrated online/offline marketing campaigns, including digital advertising and social media promotions.
- Monitor campaign performance and continuously optimize marketing strategies.
- Bachelor's degree or above in Marketing, Communications, Engineering, or related fields.
- 10+ years of experience in marketing communications, preferably in industrial or B2B technology sectors.
- Experience in the data center industry, with knowledge of its supply chain and key stakeholders.
- Technical knowledge of data center cooling systems is a plus.
- Proven track record in planning and executing large-scale industry events and technical seminars.
- Excellent written and verbal communication skills in both Chinese and English.
- Strong project management and cross-departmental coordination abilities.
- Proficiency in Microsoft Office suite and marketing tools.
- Analytical skills to evaluate marketing campaign performance.
- Results-driven with the ability to thrive in a fast-paced environment.
- Strong business acumen and strategic thinking.
- Outstanding interpersonal and communication skills.
- Willingness to travel frequently for industry events.
- We promote from within and support your learning with mentoring, training, and access to global opportunities.
- You'll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
- We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.
- You'll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they're worth asking about-we think they're pretty great.