Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.PositionAs a Marketing Manager for International Student Recruitment in China you would have to:
Ensure the institution is communicating the right messaging to attract prospective students and retain existing ones
Analyze brand positioning and customer insights
Translate brand elements into plans and go-to-market strategies
Implement strategy and all marketing campaigns for IBD Team China
Lead creative development to motivate the target audience to “take action”
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research international education markets and competitors’ activities
Monitor product distribution and customer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Updating line manager on the progress of marketing activities and reporting on the results of campaigns
Develop and prepare marketing materials for Greater China market
RequirementsYou would need to have:
Proven related working experience in international education industry
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Strong analytical skills to forecast and identify trends and challenges partnered with a creative and innovative mind
Excellent written and oral communication skills in English and Chinese
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Outstanding communication skills with internal and external stakeholders
Please note: Can all application CVs be submitted in English and/or with a translated copyOther informationPlease note this position is only available on our Consultancy agreement.We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
