Marketing Manager

Roche

  • Shanghai
  • Permanent
  • Full-time
  • 16 days ago
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.The PositionPosition Details职位基本信息：Position Title:职位名称:Marketing Manager/Associate Marketing DirectorDivision:部:Oncology CEReports to:直接主管:Hao Shi,Franchise Head – HematologyDepartment:部门:Hematology FranchiseFunctional Manager:(Global Functions)职能经理:(全球职能部门)Hao Shi,Franchise Head – HematologyLocation:工作地点:ShanghaiPrimary Purpose of Job (Job Summary) 主要工作目标（岗位简介）Lead the team to develop product launch strategies and marketing campaigns in target group to increase market share and meet the growth ambition for product launch success.Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position) （职位的首要职能）
  • Develop and undertake both strategic and tactical plan to realize market opportunities in target disease area
  • Lead effectively the team to achieve the operational excellence of marketing programs/project with SMARTI marketing KPIs
  • Develop KOL engagement plan and maintain good relationship with KOLs
  • Identify, recruit, manage, coach and develop team to achieve the team business and development target
  • Partner with global product team to advocate China launch excellence at global platform
  • Seamlessly collaborate within the Franchise marketing team and cross-functional team, advocate continuous improvement, best practice sharing and effective communication
  • Guide the team to develop effective brand promotional materials and training programs so as to guide sales operations on launch excellence
  • Being open-mind, collaborative, agile to handle challenges and come up with solution despite of ambiguities
Qualification and Experience 能力与经验Education/Qualifications教育程度/所获资格证书
  • Bachelor or above
  • Medical, marketing, commerce preferred
Leadership Competencies领导者胜任力
  • Adapt well to different cultures and business styles
  • Collaborative and supportive approach on teamwork
  • Strong understanding and commitment
  • Innovate and highly self-motivated to drive results
  • Strong learning agility
Job Required Competencies岗位所需胜任力
  • MNC background
  • 10 years and above experience in marketing and/sales
  • 5 years Pharmaceutical or relevant marketing experience preferred
  • Excellent communication and presentation skills in Chinese and English (oral and writing)
  • Strong execution capability, cross-functional communication
Travel Frequency出差频率25% - 50%Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.Roche China consists of the full value chain of Pharmaceuticals and Diagnostics fields, from early research, clinical development, manufacturing to commercialization. With more than 7,000 employees, Roche China is now working to develop itself into Roche's third global strategic center after Basel and San Francisco, and making sustained efforts to fulfill its long-term commitment to China, so as to meet Chinese patients’ unmet needs.Roche is an Equal Opportunity Employer.

Roche