Innovation Marketing Manager-Personal Health
Philips
- Shanghai
- Permanent
- Full-time
- To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and development
- Develop winning and effective portfolio strategy and innovation roadmap
- Be responsible to define local winning proposition for each product innovation
- Be responsible for product concept creation and validation in local market to ensure its local consumer & competition set & business relevancy
- Be responsible for local launch strategy development (target, positioning, product, pricing, channel)
- Work closely with BG team on product feature design and on-time delivery with high quality and local relevancy
- Work with MCI team on product proposition/concept/pricing consumer validation
- Work closely with Marcom team on assets creation
- Minimum 8 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results
- University degree with Business/ Strategic Marketing direction
- Experience with marketing activation, and strong understanding of consumer motivations and insights
- A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.
- Ability to understand and manage a full Profit & Loss account.
- A driven, solution-oriented, analytical candidate, who is a quick decision-maker.
- An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
- An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.
- Excellent fluency in written/spoken Chinese and English.